Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Biznology

OCTOBER 2, 2019

When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry. I was active on LinkedIn sharing articles, commenting and connecting.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. You can add: RSS feeds. Tag your content.

Process 53

Process Optimization Curation RSS 53

SnapApp

APRIL 13, 2012

Here are some top analytic findings that can help you hit your Twitter conversion goals: 1. out of the same Twitter user all at once? and do not link your RSS feed to auto-populate your account. Tweets that use familiar Twitter lingo tend to have higher click rates. Tweet links slower. It looks like a robot did it.?Slow

Twitter 48

Twitter Clickthrough Click Rate Curation 48

Binary Demand

JUNE 27, 2023

On paper, B2B lead generation companies may be described relatively simply. This can entail spreading the word about your content on related blogs or utilizing RSS feeds for a wider audience. Using RSS (Really Simple Syndication) feeds to cater information to readers who will be alerted whenever new content is added to the website.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Webbiquity

JUNE 25, 2012

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Chris Koch

JANUARY 22, 2010

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. What do you think?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Hubspot

FEBRUARY 26, 2019

I had an RSS feed of search-related blogs and news websites I would go through for a whole hour every day,” he says. I'm really interested in technical SEO so I look for blog posts, white papers, and research about site architecture and navigation, website speed and everything that goes into that, like structured data,” she says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? It’s the working assumption of B2B marketers that prospects don’t want to be sold to. News and articles, at 84%.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Ambal's Amusings

AUGUST 19, 2009

Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Conversion and Subscriptions: A great and easy to set KPI is your subscribers, especially through email and RSS channels. Breaking these number by channels (Twitter, blogs, etc.)

Social Media 100

Social Media Media RSS Statistics 100

The Point

NOVEMBER 16, 2011

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages?

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Scoop.it

MARCH 26, 2020

Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. With Content Monitoring, you can create content feeds based on: RSS feeds. Twitter user’s feed. Feed from a Twitter list. YouTube channel uploads.

Curation 74

Curation Press Paid Search Agency Content 74

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 141

Social Media Activities Media Skype 141

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter' biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

NuSpark Consulting

SEPTEMBER 9, 2012

You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. . • Placements: These are specific websites where you want to target your ads.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

NOVEMBER 16, 2011

Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

OCTOBER 24, 2011

Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. If we’re seen as helpful and expert, they’ll approach us. There’s no longer a need to “sell” in a traditional sense. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. This white paper aims to change that perception of them.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

The Effective Marketer

SEPTEMBER 27, 2010

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Point

APRIL 21, 2010

Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. What is it about the blog’s design that turned into the perfect “prescription” for Navicure’s social media strategy?

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. You have to subscribe to the blog via RSS, but it’s worth it. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

AUGUST 2, 2013

The RSS feed is: [link]. Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. These ESPN blogs will be free and could offer competition to many of the daily papers, who are embracing paywalls. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Social Media 122

Social Media Media Marketing Budget Communities 122

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60