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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. For services, outline the scope of work and length of time needed to complete the project. Negotiation and review process Sales contracts can involve a lot of back-and-forth between you and your buyer.

Process 110
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. What’s a White Paper?

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Remembering the Life and Work of Daniel Kahneman

B2B Marketing Directions

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. When I learned of his death, I looked back at the posts I've published here and found that I've discussed or referred to his work in no fewer than 20 posts.

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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120
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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

Moz

Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test is about clarity without context.

Paper 64
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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113