Salesforce Marketing Cloud

OCTOBER 25, 2021

Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. 2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

KoMarketing Associates

MARCH 30, 2017

In terms of content preferences, most buyers (78 percent) stated that they have turned to case studies to research B2B purchasing decisions in the past 12 months. Seventy-seven percent said the same about white papers, and 76 percent claimed that they have engaged with webinars for further insight.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. If you suspend disbelief about AI’s trustworthiness for the next ten minutes, you’ll see it can handle many chores of your research process. Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content.

Marketing AI 78

Marketing AI Research Tactics SME 78

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. AHA changed how donations were collected at events from paper and clip board to SMS messaging with strategically. The American Heart Association case studies in one of ours. Does mobile marketing “show me the money.”

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. Trying to make a sale too early in the process can often turn potential customers away.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Biznology

JUNE 4, 2018

.” While Gartner clients all seemed convinced that influencing buyers later in the process is critical, most admitted they had not shifted their content creation priorities. Video has double the impact late in the sales process. Building a business case with video. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

JANUARY 19, 2023

Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting. This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories. Business email address Subscribe Processing.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. In addition, the COVID-19 pandemic acted as a significant catalyst for adopting remote and automated sales processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Martech

MAY 1, 2023

We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process? Business email address Subscribe Processing.

Ideal Customer Profiles 106

Ideal Customer Profiles Case Study Case Studies Opt-out 106

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

MAY 6, 2024

For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans. While short-form videos may appeal to a younger demographic, decision-makers might favor in-depth white papers. Content Formats Variety is key.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Marketing Automation Services Work Management 52

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides. Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Optinmonster

FEBRUARY 15, 2024

But creating and delivering lead magnets can be a complex process. It’s a truly overwhelming process for most small businesses. For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. It’s a bullet-proof formula that’s proven to work.

Small Business Marketing 94

Small Business Marketing Leads Lead Marketing Qualified Leads 94

Only B2B

APRIL 30, 2024

Through this process, the optimal product positioning in the market is established, alongside identifying crucial KPIs to evaluate campaign effectiveness. As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. We’ve taken the first step toward achieving our goal of lead nurturing.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

ClearVoice

OCTOBER 26, 2022

It’s not only the process of demand generation that drives lead generation, it’s also the type of content you use in each stage of the buyer’s journey. White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. Best practices for an effective demand gen campaign.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. CTAs for Different Stages of the Buying Process. As such, it’s important to give them actions to take at every step of the buying process.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119