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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Media buyers reportedly have until 1 March 2023 to opt out PMax campaigns. Adalytics claims. Get MarTech!

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Introducing New Opt-Outs by Communication Channels

Outreach

For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels. But this “one strike and you’re out” approach represents a lot of missed opportunities to connect through different avenues. There hasn’t been a good solution for sellers--until now.

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Adopting consent-based analytics for long-term marketing success

Martech

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. From WordPress to Shopify, there’s a solution out there for you. Apart from the EU, various privacy laws in the U.S.,

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Find out more at Thinkers360.com/enterprise. Thought Leadership Consumers (Current State). com/enterprise.

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Is SMS Marketing Dead? New Research Says Not Just Yet

Hubspot

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. As it turns out, a recent study from SimpleTexting shows that text message marketing might still be alive and well. However, nearly 10% reported decreased opt-ins in the same year.

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Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

Just when you think you have it all figured out, the process changes; again. How, where, and why do I begin this research? Research Recommendations. What Types of Partners are Out There? When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available.

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