Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). The opportunity to champion something new and interesting.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

JANUARY 23, 2024

Besides, you may lose customer retention opportunities if you are not fast enough. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. To retain your customers, you need to show you value their opinions.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Marketing Insider Group

MARCH 18, 2024

That’s your window of opportunity to capture an audience that’s already looking for what you have to say. Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. A recent survey found that 80% of the most successful content marketers have a documented strategy.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. These sources offer comprehensive insights into market dynamics, competitive landscapes, and emerging opportunities.

Business 112

Business Analysis Work Management Forecasting 112

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success. The first research studies were released showing that online reviews could affect sales.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. This piece works for two reasons—it highlights valuable industry insight, and provides the agency with the opportunity to promote their services. Similarly, most companies have access to information about product sales and customer buying habits.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. This could include specific colors, packaging materials, promotional offers, and more.

Research 98

Research Service Product Planning 98

chiefmartech

JUNE 15, 2023

When it comes to go-to-market opportunities, many different kinds of businesses have an ecosystem of complementary products and services that are related to their business. Classically, the majority of these are sales “channel” partnerships. Many partnership teams report into sales or marketing or the broader revenue org.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Sprout Social

JANUARY 11, 2024

Knowing where you stand exposes market gaps and opportunities. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Luxury luggage brand, Beis even jumped on the opportunity to release a line of Barbie-inspired luggage.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Builds brand authority Influencers help your brand achieve a more credible, believable and trusted opinion than it can by itself.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Lead Liaison

JANUARY 3, 2023

Only scan potential customers (exclude vendors, sales people, etc). Only scan potential customers with a sales opportunity. Different people will have different opinions. Sales teams, on the other hand, are mostly interested in hot leads, seeing potentially unqualified leads as time wasters. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Market research, sales data, customer surveys, and analytics tools are valuable for estimating and monitoring segment size and growth.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

SEPTEMBER 8, 2020

Email marketing campaigns have a goal — whether it’s to convince readers to take part in a survey, make a purchase or connect on another channel. Now, here are four email marketing campaigns that convert readers, whatever stage of the sales funnel they’re in. Four Email Marketing Campaigns That Convert. The Educational Campaign.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. It’s where marketing, sales, and product development come together. Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

FEBRUARY 26, 2020

New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. When your employees feel that their thoughts, opinions, and feelings matter, they’ll be more open to adapting. Digital transformation goes beyond simple modernization. Source: McKinsey.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Sharpspring

SEPTEMBER 7, 2021

To learn more, we teamed up with Ascend2 , a leader in research-based marketing, to survey a panel of marketing professionals and marketing research subscribers on their current and projected use of marketing automation. This survey represents the opinions of the 95 marketing professionals who provide agency services.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). I recently met with a group of sales and marketing influencers and we discussed trends and our projects.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Oktopost

DECEMBER 21, 2023

A new year means new opportunities. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media makes this easy in a few ways.

Social Media 140

Social Media Media Privacy Transparency 140

Onalytica B2B

DECEMBER 6, 2016

Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. This can provide opportunities for not only co-collaboration, but also promotion. SUCCESSFUL CONTENT. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Marketing Insider Group

NOVEMBER 18, 2020

Align and Build Ongoing Partnerships with Sales. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Account-Based Marketing (ABM) is the practice of tailoring sales and marketing strategies to a particular account that can make a big impact on ROI. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Heinz Marketing

JUNE 30, 2023

By understanding this metric, businesses can optimize their marketing and sales efforts, allocate resources effectively, and enhance customer acquisition strategies. Utilize customer relationship management (CRM) software, analytics tools, and surveys to gather data that provides valuable insights.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. They also contribute to a recurring sales revenue model. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

B2B Marketing Directions

JANUARY 29, 2023

The 2022 study involved an online survey of 3,449 global business executives (LinkedIn members) drawn from a wide range of industries and company sizes. The survey was conducted in November 2022 and included respondents from the United States, Canada, the United Kingdom, Singapore, Australia.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

B2B Marketing Directions

FEBRUARY 28, 2021

Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of business professionals between the ages of 21 and 64 in ten countries.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? So, if you’re in the process of transforming your data management, it’s a good opportunity (or more like a necessity) to also line up your strategy for personalization. The complicated consumer . Why we care.

Work Management 115

Work Management Content Marketing Management Lock-In 115

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. To keep your sales team motivated when things are tough, you need to reward them for their victories. That’s where sales commission comes into play. The pressure is on.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Onalytica B2B

APRIL 20, 2017

It could entail adding their opinion on the state of the industry or changes in legislation; offering assistance to potential customers or adding their two cents into a trending hashtags and debates. In a survey carried out by the Global Trust , 92% said they trust earned media- this has increased by 18% since 2007.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Adobe Experience Cloud Blog

DECEMBER 18, 2018

That’s why you need to conduct surveys. Truth be told, most of us don’t enjoy taking surveys if we’re honest. People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Does this mean you should give up on surveys? They expect you to respect their time. Absolutely not!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40