Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Webbiquity

JANUARY 23, 2024

To retain your customers, you need to show you value their opinions. Run customer surveys and benchmark them against your social listening data. You should also benchmark your social listening results for a specific period and compare them to industry standards. Respond to customer feedback. Adjust marketing strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Influitive

MARCH 16, 2018

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Product 153

Product Opinions Vendors Customer Surveys 153

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. Or, seasonality in interest.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

Research 98

Research Service Product Planning 98

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Listening to these unsolicited opinions allows you to hear consumer’s thoughts as they are naturally expressed.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Zoominfo

APRIL 12, 2021

Yet a 2020 CIO survey conducted by Accenture shows that less than 30 percent of IT stakeholders completely agree that ERP is the primary enabler to bridge business and functional silos. In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Exo B2B

MAY 29, 2023

.: once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. Prepare questionnaires and questions Next, you’ll need a survey tool. Among the best-known are SurveyMonkey and Zoho Survey. Weaknesses of satisfaction surveys: typically, extremes will stand out.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. You must ask for it through post-purchase or post-service surveys, or via pop-up forms on your website. and post-purchase queries, such as brief surveys. Feedback goes beyond just opinions; it can testify to how your products and company performed for customers.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. How do you compare? Influencers have a dedicated social following of people who trust and value their opinion. For example, the average daily inbound engagements per post in 2023 was 14. million followers.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Social Marketing 97

Social Marketing Planning Work Management Social Media 97

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Remember, though, that you don’t have to pitch to them.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Craftmanship

OCTOBER 22, 2019

Your actual performance (“Ability”) will always be judged by clients on a relative basis, compared with their own knowledge of your craft, and their past experience with other providers in your field. Online platforms like surveymonkey.com make it easy to design, conduct and evaluate a client opinion survey.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Biznology

FEBRUARY 15, 2018

The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

B2B Marketing Directions

NOVEMBER 29, 2020

The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.

Purchase 98

Purchase B2B Vendors Case Studies 98

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. And while the adoption of B2B service / software reviews is increasing, it’s comparatively more challenging for B2B companies to receive them. This jibes with our own findings. Here’s why.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Navigate the Channel

AUGUST 24, 2023

Let’s start with 360-degree videos, because they’re often compared or used interchangeably with virtual reality (VR), but these two visual experiences aren’t the same, as they differ in immersion, interactivity possibility and application, according to virtual reality platform VRdirect. The feedback piece is key.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Market research, sales data, customer surveys, and analytics tools are valuable for estimating and monitoring segment size and growth.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. Compared with 2019, it’s an 8% jump. Given, among other things, rising costs of employee turnover , this number isn’t surprising.

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

Sprout Social

NOVEMBER 8, 2023

Competitive landscape: Customers always compare, and so your standing in the market—your prices, quality, innovation—all contribute to how they feel about your brand in the context of your competition. This could range from online reviews and social media posts to customer support tickets and survey responses.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

chiefmartech

SEPTEMBER 28, 2021

Since Productiv’s software manages the tech stacks — or “app portfolios”, as they like to call them — of hundreds of organizations, the data in their report is based on objective facts of app adoption, instead of merely surveyed opinions. “A handful.” ” “Maybe a dozen.”

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Budget Programs Work Management 85

Marketing Insider Group

FEBRUARY 19, 2020

That’s not just my opinion. In fact, Haley Aerospace’s Aly Yale considers employee branding “most important by a landslide” for B2B companies compared to customer-facing branding. Without a quality workforce, you can’t have quality products and services. For B2B companies, that’s marketing gold.

Brand Identity 328

Brand Identity Branding Paid Search Agency Marketing & Strategy 328

Salesforce Marketing Cloud

JANUARY 26, 2022

This shift has led to key changes in opinions, behaviors, and outlooks for Gen Z individuals. survey respondents ranked the public sector as one of the lowest-ranked industries in its ability to deliver a satisfactory customer experience. Gen Z’s use of technology is a unique characteristic compared to other generations.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Digital Transformation 94

Contently

APRIL 28, 2017

According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. Perhaps you have an intuition that projects are getting stuck at a certain stage, but you need numbers to justify that opinion. That’s just basic economics.

Content Marketing 145

Content Marketing Marketing Management Content ROI 145

Savanta

DECEMBER 20, 2017

To do so, map sales in the last 12 months against sales growth compared to the previous 12 months. Whilst these opinions are useful, their ‘second hand’ nature means that they will inevitably be limited and somewhat biased. So, before you go live, conduct a short survey of these customers to benchmark their current perceptions.

Account Based Marketing 120

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 120

SocialPilot

JANUARY 14, 2024

There are over 17 million opinion leaders on LinkedIn. LinkedIn users have twice the buying power compared to the average web audience. In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. Millennials make up 20.4% of LinkedIn’s user base worldwide. More than 5.5

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” How can we compare them as if they were the same? ” Martech is simply a tool.

Work Management 117

Work Management Marketing Management Planning Vendors 117

Savanta

SEPTEMBER 30, 2014

and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. Our global survey of over 800 senior strategic decision-makers in SMEs reveals that 9 in 10 describe their business as ambitious.

SME 120

SME Opinions Rules Intent 120

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

KoMarketing Associates

JANUARY 4, 2018

At that time, 55 percent of those surveyed reported that they did. So we know that about the same proportion are outsourcing compared with 2014. “In In our annual survey this year, we didn’t ask which metrics manufacturing marketers are using to measure their content marketing efforts. What type of KPIs are they using? “In

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Marketing Insider Group

MARCH 30, 2021

Send out a survey. They’ll feel valued that you’re asking for their opinions. You can compare your reviews with your competitors’ to see where you’re performing well or missing the mark. Ask specific questions for targeted feedback. Customers will appreciate your efforts to make products and experiences better for them.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

B2B Marketing Directions

JANUARY 29, 2022

2022 Edelman Trust Barometer - 58% of individuals surveyed in 27 global markets said they buy from or advocate for brands based on the brands' values, and 52% said business organizations are not doing enough to address climate change. 2021) - 53% of surveyed U.S. 2021) - 53% of surveyed U.S. Barkley, Inc. Barkley, Inc.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98