Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

ClearVoice

JANUARY 8, 2024

Performance optimization: Understand what works best. Assessing Marketing Goal Performance To adapt your marketing goals — whether to focus more on campaigns that are working or maintain your edge in an increasingly competitive business landscape — the first step is to know how you’re performing against current goals.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

NuSpark Consulting

JUNE 10, 2015

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. Working with an agency to generate leads is one of the best things you need to do.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our clickthrough rates increased from 1.32% to 17.93%. Not bad, right?

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Adobe Experience Cloud Blog

OCTOBER 12, 2017

of all cart abandonment emails are opened, 11.6% In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. In fact, 33% of email recipients open email based on subject line alone and it’s one of the easiest, most impactful elements of any email you can test.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Only B2B

JUNE 9, 2021

The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! The prospect might not open your mail, even if you have given a great solution into it! But does cold email work? Does Cold Email Work? We can say since the dawn of internet. And is it worth it?

Small Business Marketing 126

Small Business Marketing Email Marketing Planning Business 126

Marketing Insider Group

OCTOBER 23, 2019

Boost employee satisfaction by working with right-fit clients. Ensure client satisfaction and ROI by working with ideal profiles. It’s an approach that supports your company’s vision, from the type of clients it works with to the way departments work together. Unite marketing and sales teams to avoid internal competition.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

There is a common misconception that the right question to ask would be: which subject line length correlates to the higher open rate ? But that doesn’t factor in downstream metrics such as clicks, click-to-open rate, and unsubscribe rates. Unique opens. Open rate %. Click-to-open rate %.

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. Because they work. But it doesn’t have to.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Learn what is working and do more of that.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

APRIL 23, 2024

To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Scoop.it

APRIL 28, 2022

In this blogpost, we outline the key benefits of working in digital marketing! Why work in content curation? Similar things can be achieved with content creation, but this tends to be a far more taxing process. Although not without fault, they tend to lend themselves to more independent working and quicker progression.

Work Management 75

Work Management Paid Search Agency Curation Planning 75

ConvertKit

AUGUST 4, 2021

Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Bastien Siebman: Minimalist Work newsletter. Two links to existing articles.

Examples 145

Examples Newsletter Template Landing Pages 145

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

Outreach

APRIL 30, 2021

The sales process is the backbone of any sales operation. But with an array of new sales technology , it may be time to rethink your sales process. What worked one year ago is not necessarily the most relevant in today’s selling world. High performing GTM teams are constantly evaluating their sales process.

Process 52

Process Marketing Analytics Tools Leads Lead 52

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Graphics work as a breather of sorts. The metric is the percentage of recipients who opened your email. Click-Through Rate (CTR). Add visuals.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Litmus

JANUARY 25, 2022

Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Every audience is unique.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 111

Open Rate Click Rate CAN-SPAM Advertising Benchmark 111

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. You’ve done all that work for nothing. Email warmup mimics the natural process of slowly ramping up email send volume so your email address doesn’t get flagged as a source of spam.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

G2M Solutions

MARCH 26, 2023

Of course, those three little words are deceptively simple But with some clear thinking and planning it's perfectly possible, to maintain and indeed increase your email nurture open rates. To support your target audience with the right information as they work their way through their decision making process.

Campaigns 87

Campaigns Ad Building Open Rate Planning 87

Only B2B

JUNE 18, 2021

Email Marketing is the process of sending promotional messages to your prospects or targeted customers. “It It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Must Read: Why Cold Email Marketing Works Great For Small Businesses.

Statistics 127

Statistics Email Marketing Planning Stats 127

Launch Marketing

SEPTEMBER 27, 2023

Segmenting your audience can start by considering where they are in the buying process, certain demographics or behavior. By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. For some, a weekly touchpoint might work; for others, bi-weekly or even monthly.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Stevens & Tate

SEPTEMBER 26, 2023

Personalization works in tandem with segmentation to ensure optimum email marketing performance. And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates. Typically, custom emails have a 26% higher open rate and generate more transactions.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Heinz Marketing

SEPTEMBER 19, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s our pleasure every week to feature a B2B sales, marketing or business leader in our own similar series and our own “ How I Work ” questions. First thing you do when you come into work?

Work Management 82

Work Management Marketing Management Newsletter Open Rate 82

SmartBug Media

JANUARY 4, 2023

At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate. percent average monthly open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Martech

APRIL 23, 2024

The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. The entire experience lives on the True Classic website, which sometimes you can’t have that experience when you’re working with third-party vendors in that capacity — so that was really exciting,” Moreno said. Image: True Classic.

Enterprise Management 111

Enterprise Management Purchase Work Management Marketing Management 111

Salesforce Marketing Cloud

APRIL 25, 2024

Although originally explored by large enterprises, AI is now also transforming the way small businesses work. But, it’s is not here to replace humans, instead, it is meant to accelerate the work of your employees and augment your customer experience. Their open rate of newsletters has increased from 37% to 52%.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

ConvertKit

AUGUST 16, 2021

One of our values at ConvertKit is to work in public. Delivery rate: 99.9%. Delivery rate: 99.8%. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others. The average click rate across ConvertKit accounts was 5.2%.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Biznology

SEPTEMBER 14, 2020

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. John Wanamaker’s quote about knowing that only half the money he spent on advertising worked but not knowing which half is good to keep in mind here. Authenticity. In fact, they’ll backfire.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

SmartBug Media

APRIL 10, 2023

If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. Ask customers during the checkout process.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Martech

NOVEMBER 13, 2023

ActiveCampaign CEO Jason VandeBoom called out Onesend’s “20+ years of experience in working with multi-location organizations” in a release announcing the acquisition. ” Stuart and Dunn has been working with ActiveCampaign for about two years, and integrated it with their ecommerce solution in May of this year.

Paid Search Agency 117

Paid Search Agency Marketing Automation Services Work Management SMS 117

Martech

JANUARY 11, 2024

In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits. Business email address Subscribe Processing.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132