ClearVoice

JANUARY 8, 2024

Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

SendX

AUGUST 20, 2020

If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. We recommend that you always monitor your unsubscribe rate.

Analytics 195

Analytics Conversion Tips Click Rate 195

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

SmartBug Media

JANUARY 4, 2023

Beginning in July 2021, our engagement with Evergood Sausage Company resulted in 35 percent of their total revenue coming through our email marketing services, a 64 percent increase from the previous year. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Martech

MARCH 6, 2024

While I’ve always believed that a properly managed higher frequency will drive more revenue and long-term engagement, I also recognize we need to be realistic about some of the side effects: tolerating changes in engagement metrics and doubling the email work, even with automated tools, to create, test and manage twice as many email campaigns.

Click Rate 102

Click Rate Budget Programs Case Studies Open Rate 102

Zoominfo

MAY 19, 2020

If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. Manually processing email replies with “unsubscribe” in the subject line is not a scalable strategy. If you think you can fire off a cold email campaign to prospects in Canada, think again.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Webbiquity

OCTOBER 18, 2022

Most email addresses don’t send significant amounts of mail, so if you suddenly launch a campaign that sends hundreds or thousands of emails, it will look like you’ve been hacked by spammers and had your account hijacked. But they’re not useful for sending large email campaigns. Key Takeaways.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Business email address Subscribe Processing.

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

JANUARY 11, 2024

Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. B2B email campaigns Email campaigns aren’t just for consumer brands. We’re seeing more B2B-related email marketing,” said Marin. Business email address Subscribe Processing.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

APRIL 22, 2024

Segment your email list based on demographics, behavior, or engagement levels to deliver targeted messages that resonate with each segment. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Now it’s your turn to give MarTechBot a try.

Lead Generation 103

Lead Generation Lead Ranking Tactics Lead Scoring 103

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Bounce rate. Tracking the metrics that matter.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Business email address Subscribe Processing.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Martech

MARCH 18, 2024

Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns. Business email address Subscribe Processing. Some popular options include Mailchimp, Constant Contact, and Brevo (formerly Sendinblue). In your inbox.

Budget Programs 104

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 104

SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Email Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Stevens & Tate

SEPTEMBER 26, 2023

And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates. Typically, custom emails have a 26% higher open rate and generate more transactions. The idea is to pick the best format based on your results.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Zoominfo

FEBRUARY 13, 2019

The Beginner’s Guide to Email List Segmentation. List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Don’t wait!

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

NOVEMBER 13, 2023

.” As for education, back-to-school is a very busy period for Stuart and Dunn and the ability to automate email campaigns has been, James said, a “lifesaver.” James was able to indicate the impact of ActiveCampaign on email performance: 12% increase in open rate. 6% boost in click-thru rate.

Paid Search Agency 105

Paid Search Agency Marketing Automation Services Work Management SMS 105

The Point

SEPTEMBER 12, 2013

Break up long blocks of copy into short paragraphs of 1-2 sentences each, even it makes the email look longer. Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates. as titles for sections of content). Test copy and design elements on your landing page.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Scoop.it

JULY 12, 2022

They would be making a huge mistake by not including this same value proposition in their email campaigns. Otherwise, their target market will be unsure of their product offering and quickly close or delete the email altogether. Most email marketing tools will allow you to set up multiple “from addresses.”

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Anyword

FEBRUARY 7, 2022

For some of us, it’s prehistoric, but email marketing is actually one of the most cost effective marketing tools of our era. A proper email campaign will earn more conversions in less time than other channels that get a lot more hype. But at the heart of any successful email marketing effort is top notch email copywriting.

Copywriting 97

Copywriting Email Marketing Paid Search Agency Landing Pages 97

Zoominfo

MAY 19, 2020

If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. Manually processing email replies with “unsubscribe” in the subject line is not a scalable strategy. If you think you can fire off a cold email campaign to prospects in Canada, think again.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Salesforce Marketing Cloud

DECEMBER 11, 2023

They work together to automate, optimize, and personalize the email marketing process. Both have the same goal: improved email marketing engagement and customer satisfaction. Along with content, I also use AI in the design process. Become the email marketing GOAT Tired of your email campaigns not delivering results?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Zoominfo

MARCH 6, 2021

Imagine this: You build a product launch email campaign. You base your email list segmentation on contract manufacturing leads in your CRM. With a data clean-up, personalized emails go to verified contacts, resulting in fewer bounces and (hopefully) a higher open rate. And that starts with clean data.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Marketing Insider Group

OCTOBER 16, 2023

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some key features and aspects of Constant Contact: Email templates. After hitting that ‘send’ button, we all want to know how our emails are performing. List management.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Vision6

NOVEMBER 2, 2023

We’ll get a little more into the nitty gritty of B2B versus B2C audiences in a moment but for now let’s check out the best days to send email marketing messages across the board. Pro-tip: If all else fails, A/B testing can help determine the best time for your specific email campaigns. What are the best days to send an email?

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

SmartBug Media

APRIL 10, 2023

However, there are very attractive benefits that come with SMS specifically, including: Increased Reach Because customers are already so active on their phones, SMS messages have much higher reach than emails. Brands can use SMS marketing to reach customers who may not regularly check their email inboxes.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98