PureB2B

JANUARY 24, 2017

And who can blame them? Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

NuSpark Consulting

JUNE 10, 2015

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. But marketers are still searching for better ways on how they can reach these buyers.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Optinmonster

APRIL 24, 2024

Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. Now, let’s compare the benefits and disadvantages of double opt-in vs. single opt-in so you can choose the one that is best for your brand. of email traffic in 2023 was spam.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. They offer valuable campaign data, including the volume and nature of email opens, click-through rates from emails to websites, and unsubscribe numbers. Nevertheless, setting KPIs and metrics can be a daunting task. That’s fantastic!

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Every audience is unique.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Outbound Engine

DECEMBER 7, 2018

If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. 69 percent only look at the email subject line before deciding to mark a message as spam.

Open Rate 40

Open Rate CAN-SPAM Statistics Email Marketing 40

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do? Preparation is vital.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We don’t spam.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ Please take this short survey so we can have your input on the state of martech salaries and careers.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. A/B test it! Autoresponder.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Heinz Marketing

MARCH 24, 2022

69% of email recipients report email as spam based solely on the subject line ( Invesp ). Inboxes are always full and spam folders are fuller. . There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. .

CAN-SPAM 116

CAN-SPAM Open Rate Urgency Marketing Click Rate 116

Optinmonster

JANUARY 24, 2024

Some of these email metrics need to be monitored weekly so that you can tell ahead of time whether any given campaign will hit it out of the park or fall short. By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

SendX

APRIL 26, 2021

If someone completes the process, they’ve just shown that your content is valuable to them and that they will be willing to receive more content from you. As often as you can without annoying your customers. An unfamiliar ‘From’ line is also an easy way to get marked as spam or unsubscribed. What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Martech

MARCH 6, 2024

Here are three principles I developed over my decades in the email industry that should guide your frequency planning: Higher frequency can generate more revenue when done mindfully. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 102

Click Rate Budget Programs Case Studies Open Rate 102

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Webbiquity

SEPTEMBER 27, 2019

Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Step #1: Evaluate the Content Creation Process. What is an Email Marketing Audit?

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Envy

DECEMBER 16, 2021

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. If the score falls below a certain threshold, the ISP may send emails to spam folders, or just reject them to begin with. Optimizing your email strategy on HubSpot is an ongoing process.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Additionally, senders are required to process all unsubscription requests within two days.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. For every $1 you spend on email marketing, you can expect an average return of $40. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

ConvertKit

AUGUST 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. When messages are sent, they can be delivered , or they can bounce. Delivery rate: 99.8%. The average open rate of all emails sent through ConvertKit was 30%.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

ClickZ

JANUARY 5, 2021

These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking. The open-rate key performance indicators (KPI) are becoming increasingly unreliable. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. There are strategies you can employ to ensure you’re engaging with and converting the right people. Email list management is the process of managing the contacts in your list. Open rates. Bounce rate.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. It goes without saying that spammers loved this strategy, hopping from one IP to the next to outwit spam filters.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Vision6

APRIL 25, 2023

But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate? Adding emojis can also help convey emotions and create a more engaging subject line.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Smashmouth Marketing

OCTOBER 1, 2021

Part of nurturing your leads is recognizing what makes them unique and meeting them where they are so you can best provide the information that is most likely to convince them to buy. Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Litmus

APRIL 18, 2024

The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Vision6

NOVEMBER 2, 2023

In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. Finally, let’s not forget that consumer behaviour and email engagement can change. Weekends It may come as a surprise, but weekends can be a pretty effective time to reach consumers.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Heinz Marketing

JUNE 27, 2023

But something changed along the way and our delivery, open, and click rates were inching down further and further each month. Sometimes even in the dreaded spam folder. The Problem – Our Newsletter As you can see from the graph above, our April newsletter was the straw that broke the camel’s back. in April to 14.1%

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102