Vidyard

DECEMBER 21, 2017

This helped us crush our open rate, which ended up being 35% higher than the industry average. Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 83

CTR Video Marketing Open Rate Click Rate 83

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Hubspot

MARCH 20, 2019

Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line.

CTR 77

CTR Email Marketing Open Rate Click Rate 77

Vidyard

DECEMBER 21, 2017

This helped us crush our open rate, which ended up being 35% higher than the industry average. Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 65

CTR Video Marketing Open Rate Click Rate 65

Zoominfo

MAY 20, 2021

Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. The cross industry average for average CTR is 2.62%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone. Segmentation.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Whether your focus is on improving open rates or boosting click-through rates, this feature ensures that your evaluation criteria are perfectly matched to your marketing goals. open rates, click-through rates).

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

SendX

JANUARY 18, 2021

According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. According to standard practice, 6-10 word-long email subject lines have one of the highest open rates. Pick the Right Time for Email Sending Timing is what the success rate of your email strategy hinges on.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

RebelMouse

JANUARY 5, 2024

Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Optinmonster

JANUARY 29, 2024

Click-Through Rate (CTR) This content metric calculates the ratio of users who click on a specific link to the total number of users who view the link. CTR is calculated as clicks divided by impressions. For website content, go to Google Analytics to view CTR for each page. Email marketing tools (e.g.,

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SendX

MARCH 12, 2021

For example, to measure the performance of the CTR, you need to find the number of customers who clicked at least one link on your email, divide the above by the number of delivered emails, and multiply your result above by 100 to get the percentage CTR.

CTR 259

CTR Click Rate Paid Search Agency Hubspot 259

Navigate the Channel

JULY 18, 2023

Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail. A higher open rate suggests that the e-mail captured recipients’ attention and enticed them to engage further.

Product 65

Product Ad Building CTR Allocation 65

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Now, good email content is the trend and the hope. Customers don’t want to buy from strangers anymore.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Sharpspring

MAY 26, 2020

Once the email gets to your contacts’s inbox, half the battle is getting them to open it. This metric specifically compares the number of people who opened the email to the number of successful deliveries in the form of a percentage. A lot of factors might impact your open rate. Click-Through Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Mailmunch

MARCH 11, 2021

Alex Vale, Director of Growth at Attio , explains, “opening time is a great metric to track” because “knowing when they’re opening your email can lead to significant boosts to your open rate.” Repeat opens. Are some recipients opening your messages more frequently? Click-through rate (CTR).

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Hubspot

NOVEMBER 12, 2019

The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Others, such as click-through rate (CTR), click-to-open rate (CTOR), and open rate (OR) are also helpful to look at when creating emails.

Research 101

Research CTR Best Practices Open Rate 101

Scoop.it

SEPTEMBER 21, 2023

Open Rate Your open rate is a vital metric that indicates the number of people who open your email out of the total number of emails delivered. Companies with a high open rate tend to get more engagement by piquing subscribers’ curiosity and encouraging them to explore their emails.

Curation 81

Curation Click Rate Content Open Rate 81

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. At the beginning of 2021, the government was among the highest open rate industries. Insurance also saw some of the highest open rates in 2021 likely due to the ongoing demand for new cars , houses , and boats. Final thoughts.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

ClickZ

JULY 4, 2020

Acoustic researchers analyzed email marketing data including – send volume, open rates, click-through rates, click-to-open rates, and unsubscribe rates across thousands of campaign customers globally. They found that the global email open rates increased at an average of 4.7%

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

SendX

NOVEMBER 12, 2020

Whether you're hoping that the CTR (Click-Through-Rate) of your emails improve or are looking to boost their efficiency, follow these few tips below for boosting up your inbound email marketing efforts. Compose an energizing, client-centered email that provides essential data to your audience to maximize email opening rates.

Marketing Budget 212

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 212

SendX

MARCH 18, 2021

It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. For example, if you want to improve your open rates, you could create a segment for: The subscribers whose open rates are lower than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

SmartBug Media

MARCH 7, 2023

percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22 percent average monthly click-through rate 13.1 percent conversions 22.7

SMS 98

SMS Conversion Click Rate CTR 98

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Heinz Marketing

JUNE 27, 2023

We hit rock bottom that month with a CTR of 2.2%. Not only that, but our click to open rate went from 2.2% It was the highest Newsletter CTR we’ve seen since September of 2021. We justified every excuse to explain away our bad numbers. Sure enough – that next May newsletter email scored a 9.4 in April to 14.1%

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. This is the percentage of people who have opened your email.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

DECEMBER 10, 2021

Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Optinmonster

MARCH 2, 2021

Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. That’s the percentage of people on your list who actually opened your email. For your last campaign, you see that the email had an open rate of 17%. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. With MPP, targeting subscribers at the zip code level is not possible in an MPP-enabled Mail app environment.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71