Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Many free versions are available online, including SERPs.com. Narrow down blog post ideas with Google AdWords Keyword Planner.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

FEBRUARY 17, 2016

How easy is it for you to get found online? The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. Do you have a different approach that works well for you? What comes up for your name? Know their mindset.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

AUGUST 14, 2013

Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. They hire an expert, they ask questions, they do the work… then they find a system that works for them. Do you know how important it is to have an online presence that showcases your expertise?

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?”

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JUNE 4, 2014

" width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. A visual story is even better, which is why videos work well online. How do you do this?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

SEPTEMBER 10, 2014

But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. I took a few courses and studied what worked, copied a few writers I admired.

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Quality content stimulates reader/ customer engagement. You cite facts and figures to back up your assertions.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

SEPTEMBER 19, 2016

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

FEBRUARY 19, 2014

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? I started getting found online and boosted my business revenues exponentially. But ten years later, there are a lot of ways to spread your word and publish quality content online.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately. How do the two differ and how are they alike? This week, I invited Jack Dawson of webfia.com. Where and How They Met.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

AUGUST 21, 2014

When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? Other times a good hook works better. Be original and offer insight. Create shareable content – Don’t be a bore. A Great Headline.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

OCTOBER 14, 2015

This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. And of course, many blogs are created with the sole purpose of an online store.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JANUARY 4, 2012

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. While you can outsource your written content, especially online, you can’t outsource your speaking. 3 Online Marketing Tasks: Get Found, Get Known, Get Clients. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? How to Make Social Proof Work Online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Each tool has a purpose and if used correctly, they all work together. She can help you improve your online presence through smart social media participation.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

FEBRUARY 5, 2014

Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ? But pay attention to the quality of information you get online. No, he does not. Here are a few tools you can use.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! All require work, promotion, and constant “minding the store.&# Don’t let anybody tell you online income products are “passive.&#. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 3, 2014

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. All that’s standing between you and published author status is a little time and work. So let’s get busy.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

SEPTEMBER 5, 2012

Let’s face it, not all marketing is online, nor is all content marketing published information. You’ll be glad you took the time for this one-hour online webinar on how to be truly persuasive. How to Make Social Proof Work Online. To be truly persuasive, all professionals must make presentations.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 8, 2013

Some things work well and you do more of them. Those small business professionals that have the courage to experiment and looks for creative ways that truly work for promoting their business and connecting with customers will win. Online Content Marketing: Let’s Put the “We” Back Into Weblog. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

AUGUST 29, 2012

If you want to create content that engages readers, you need to know their online habits and interests. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 29, 2011

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing doesn’t work as well without unique and personalized copy. Tell them about the work you do with your clients. 3 Biggest Challenges for Online Content Marketing?

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

AUGUST 12, 2010

In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today. If you have already created content, I can turn it into blog posts, articles, ebooks and make it work for growing your business.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Online Reputation?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). However, readers are still hungry for solutions and are looking for trustworthy professionals to work with. Get totally confused and go eat something or go work out. 3 Biggest Challenges for Online Content Marketing?

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

SEPTEMBER 24, 2014

If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. What works for one business won’t always work for another. Are you finding what works with your readers? Not everyone agrees on what quality content is.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Freelance writers are professional writers who work on a contract basis. Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. One more tip?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Bio: Robert Stretch works in marketing for VA Mortgage Center.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JANUARY 20, 2014

Sometimes my work involves traveling to far-off airports, and that’s never pleasant. I told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. Easy ways to reach your readers online. But I think he’s doubtful. How to bring sanity to social media. I can hardly wait!

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

JANUARY 14, 2011

Since stories are fundamental to the way our brains work, why don’t we tell more stories? Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I struggled with my online marketing for years.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 4, 2015

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. All that’s standing between you and published author status is a little time and work. Traditional publishing barriers have fallen.

Barriers 100

Barriers Amazon Lead Ranking Lead Scoring 100

Writing on the Web

JULY 16, 2014

Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. Favorite resources for online marketing I like to use. So what works for you with your email newsletters? Required unsubscribe info.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. One of the features that keeps these working people connected on LinkedIn is the Groups feature. LinkedIn Groups. You can reach her at nadia.jones5@gmail.com.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100