KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue? SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Marketing Insider Group

JULY 15, 2020

Additionally, if you already have a way to communicate directly with your customer base, such as an email newsletter or SMS marketing, send the update out in those channels. Invest in Online. Marketers know the key to reaching customers is to meet them where they’re at. At home and online. Where are most of us right now?

Paid Content 267

Paid Content Trends Planning Cost Per Click 267

KoMarketing Associates

MARCH 12, 2019

It lets you optimize your landing pages , optimize the title and meta description tags on your website’s pages, know which content to create, and more. According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Go Beyond SEO

JANUARY 25, 2024

Delving into the diverse facets of SEO, from the granular details of keyword optimization to the expansive reach of digital presence management, each element plays a pivotal role in the success of an online marketing campaign. Each component is vital, whether enhancing meta tags or sculpting site architecture.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved. Guest post by David Gutierrez. You need to tell a story.

Video Marketing 241

Video Marketing Storytelling Content Paid Search Agency 241

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. It’s absolutely essential that SEOs and content marketers are aware of these updates, react appropriately, and leverage insights from them to improve tactics moving forward. It all seems simple, right? Not so much. Final Thoughts.

SEO 121

SEO Ad Frequency Content Keywords 121

Webbiquity

APRIL 20, 2010

How has email marketing changed in the last few years? What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? How can email and social media marketing be combined to increase the effectiveness of both? Seed this on Newsvine.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

KoMarketing Associates

MARCH 29, 2018

analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. See how a site stacks up against the competition and meets industry standards.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

OCTOBER 8, 2019

So to help you get your landing pages ranked, and to get you the free leads you want, here are the seven most actionable search engine optimization tactics for landing pages. Use H1 and H2 tags and all the other basic HTML markups that search engine bots expect. Think of your meta description tags as ad copy. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

JUNE 26, 2018

In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! Site Navigational Architecture.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 12, 2019

And we don’t need to tell you it’s a big deal – because so many marketers’ performance is measured based on lead quality (in one way or another), we’re pretty sure you’re keenly aware of the value of high-quality leads. So if that’s the overarching strategy, what are the tactics that can get you there? Get your site’s SEO dialed in.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 2, 2018

At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. At one point in time, people took advantage of this and stuffed a bunch of irrelevant keywords in the META tag to gain visibility in search results. This is true.

SEO 120

SEO CTR Domain Keywords 120

Valasys

MAY 21, 2024

SEO services offer page optimization features that help small businesses optimize content, meta tags, and site structure. Utilizing SEO services enables small businesses to scrutinize competitor tactics, unveiling valuable observations and pinpointing opportunities for enhancement. Competitive Analysis.

Marketing Management 40

Marketing Management SEO Service Budget Programs 40

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. Lack of lead nurturing is the common cause of this poor performance – source: Marketing Sherpa.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. and help give you a more complete picture of their online marketing efforts. Open Graph Tags. Now that that’s out of the way…. Schema Markup.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

FEBRUARY 6, 2018

Content marketing (content types, social media tactics, etc.). Site architecture (SEO properties and best practices like tagging, URLs, etc.). This includes an organization’s strategic marketing plan, competitive and industry analysis, and the evaluation of PR and ongoing client communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 1, 2016

Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. Finally, ensure that web pages incorporate a REL canonical tag. The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

MARCH 19, 2015

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Click to Enlarge.

SERP 120

SERP Mobile Marketing SEM Conference 120

EMagine B2B Blog

NOVEMBER 15, 2012

Although QR codes and microtargeting represent interesting additions to the world of online marketing, before you consider adding innovative, experimental pieces to your strategy, it would make sense to make sure that you are already on the right path. These terms definitely aren’t foreign to your competitors.

Online Marketing 40

Online Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 30, 2008

As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics. Tell us a little bit about how you got into online marketing and what you like most about it. Test and tweak different forms of online marketing. Create a good product or service first.

Thought Leadership 48

Thought Leadership Online Marketing Work Management Marketing Management 48

KoMarketing Associates

MAY 26, 2016

Approximately 93% of B2B marketers use social media in some fashion, but only 32% actually have a documented strategy in place, showcasing that social media is becoming fully utilized by B2B marketers. So how do we leverage social media tactics in our SEO program work? Tag your references in your social posts.

Social Media 183

Social Media SEO Media B2B 183

Optinmonster

JUNE 5, 2022

Alternative Method: Use Smart Tags. Instead of just targeting the local customer base, you can target a broader audience and personalize your campaigns based on the location your visitor comes from by using OptinMonster Smart Tags. In the text toolbar click on the Smart Tag button. Simply click on a text area you want to edit.

Conversion 111

Conversion Tagging Click Rate Display 111

BenchmarkONE

DECEMBER 7, 2022

So, in an effort to help set you up for an excellent and successful 2023, we’re sharing the top online marketing tactics that will define 2023. Influencer Marketing. billion this year, what started as a social media fad has now become a sought-after marketing strategy for numerous brands and businesses.

Online Marketing 78

Online Marketing Tactics Marketing Automation Services Work Management 78

KoMarketing Associates

SEPTEMBER 29, 2016

As I’ve mentioned in a previous post , SEO requires planning, strategic execution of different tactics, and continuous analysis in order to be fully beneficial. A third way is with a nofollow tag that will tell crawlers not to crawl the links within a page. Increasing Prominence or Authority.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. He explains that if you are ranking well but not building a brand, Google will find a way to reclassify whatever tactics you discovered to rank because they don’t want you there.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Members also reshare B2B short videos more than other types of content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hubspot

OCTOBER 22, 2019

In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. Stories are tagged, so you can filter through and search for stories on a particular topic. Tag Content. For example, in Pocket , you can “tag" content.

Digg 85

Digg Curation Ideal Customer Profiles Advertising Mediums 85

KoMarketing Associates

OCTOBER 31, 2017

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. A singularly placed JavaScript tag with well formatted/nested data is the way to go. Gone are the days of back-and-forth with developers because they put a tag in the wrong place. TREAT: AMP (Accelerated Mobile Pages).

SEO 120

SEO CMS Development PageRank Tagging 120