KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social Media Advertising.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. How do I use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. The B2B online marketing team needs to assess the competitive landscape and determine viability and expectations for growth.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact.

Lead Ranking 120

Lead Ranking Tactics ROAS Effectiveness 120

Brandpoint

MARCH 15, 2022

Listicles are here to stay as a content marketing tactic. Here are five reasons listicles are great for both readers and marketers. This is particularly important for the online marketer who must captivate readers who spend mere seconds on a page before deciding to stay or click away. Lists are easily digestible.

Tactics 71

Tactics Brand Identity Branding Banner Ads 71

KoMarketing Associates

APRIL 27, 2017

However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MAY 14, 2019

In this post, I’ll be covering 10 essential tactics for blog optimization that will surely take your organic visibility to the next level. There are a variety of tactics for updating blog content to gain organic search visibility, and these are some of the ones that I’ve found to be most successful. Analyze Keyword Visibility.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

SEPTEMBER 20, 2017

But here is the key question: What strategies and tactics are helping B2B marketers achieve their most important objectives for ABM? We asked B2B marketers what their most important objectives and tactics of account-based marketing strategy were, as well as critical challenges faced. Why would this be the case?

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. And it starts with the five tactics I outlined above. And it starts with the five tactics I outlined above. Don’t Be Afraid of the Longtail. Let’s get going! Get going!

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

ANNUITAS

FEBRUARY 12, 2015

According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. The problem is, tactical campaigns are not highly effective. It is certainly not because we aren’t trying enough tactics and running enough campaigns.

Tactics 100

Tactics Demand Generation Webinar Metrics Demand 100

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics. The key is in broader marketing objectives accomplished.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Industrial Marketing Today

JULY 25, 2011

That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. Most of us are familiar with selecting a color from a drop down menu or a swatch when we go shopping online for clothes.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 20, 2018

In this post, let’s look back and reflect on 8 new changes and classic paid search tactics we are thankful for this year. With Thanksgiving only a few days away, it’s a perfect time to get in the mood of being grateful. Keyword Planner.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

APRIL 13, 2017

However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

markempa

AUGUST 25, 2014

To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. Another major piece was ongoing testing and optimization on all the new online marketing channels. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. Happening right now in San Diego!) To learn more, view the YouTube video below.

Online Marketing 48

Online Marketing Tactics Landing Pages Marketo 48

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Biznology

MARCH 9, 2016

Even in the case of actual or contrived scarcity, planned or inadvertent, you can employ tactics that help you profit from the mistake or omission. The post Scarcity and what it means to online marketing appeared first on Biznology. Scarcity can be a benefit or a hindrance depending on how it is supported by messaging.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself. The four tactics outlined above are all well and good from a practical perspective.

Education 120

Education Tactics B2B Marketing Practices 120

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue? SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. Monitor Your Competitors’ Strategies: The Key to SEO Success Staying ahead of your competition’s tactics is essential for SEO success.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213