Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. Customer personalization and engagement. Understanding the customer.

Marketing AI 100

Marketing AI Conference Generation Loyalty 100

Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. Optimizing ad copy and landing pages can significantly improve conversion rates. Landing Page Optimization Make sure your ad leads to a great landing page. Show them personalized ads to catch their interest again. You can target specific keywords.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Unbounce

NOVEMBER 20, 2021

Even if you and another person like similar products, you’re still different people. You have your own personality and backstory. Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Marketing AI 97

Marketing AI Merchandising Enterprise Management Long Tail Marketing 97

Top Rank Marketing

JANUARY 22, 2024

Create unique landing pages for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Unbounce

JANUARY 13, 2022

If you’re part of that 40%, we’ve got good news: You don’t have to “fry” these challenges alone. There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. That’s a lot to read! One CTA, got it. )

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. 1 challenge for marketers who are new to generative AI is crafting great prompts. You’ll also find a link to a tutorial on the image generator page. Keep reading for the full scoop.

Work Management 107

Work Management Generation Marketing Management CMO 107

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Other assets testers can analyze include landing pages, display ads, buttons, and headlines.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. If a person comes across your content or even subscribes to your updates, they will get acquainted with you.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Salesforce Marketing Cloud

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Make a new plan, Stan What is an email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. just features).

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. More personal questions? More questions?

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 121

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Page Contents What is Marketing Automation? Manufacturing has changed considerably within the last 3-5 years.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Lean into personalization. Lean into personalization to attract key audiences’ attention.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Take our brief 2023 MarTech Replacement Survey How do you get the new fields? A new window will then pop up on your screen with all 170 new fields listed.

Marketing Analytics Tools 101

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 101

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. Though we hate to say it, welcome to the “new normal.”

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Unbounce

MAY 1, 2021

In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Liveintent

DECEMBER 1, 2022

So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible. Lean on your first-party data to unlock insights that can help you connect with your customers by creating relevant and personalized experiences. Use strong creative.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Unbounce

NOVEMBER 14, 2021

But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. When you know the type of person who’ll enjoy your product, you can tailor your marketing to their tastes. You’ve got your product.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

Data Hygiene 93

Data Hygiene Privacy Landing Pages CAN-SPAM 93

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Segment your visitors into different groups to give them a personalized customer experience. Would you like to find out about new deals? Are there any other must-haves for your new home? Grow your email list.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Anyword

JUNE 15, 2022

Luckily for you, Anyword has a handy tool that helps revamp your landing pages to make them as effective as possible. Anyword’s new and improved Website Personalization analyzes the assets on your landing page to ultimately optimize your copy, as well as generate new copy, to maximize conversions.

Landing Pages 98

Landing Pages Optimization Website Personalization Conversion 98

Martech

NOVEMBER 6, 2023

With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Here’s the good news: You can take action to lower your bounce rates (and, therefore, raise your conversion rates).

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. According to psychological research , we treat each font kinda like people— we give each font its own “personality.”

Landing Pages 139

Landing Pages Mobile Marketing Design Template 139

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Dig deeper: Email creation platform Stensul expands its offering to landing pages Based on SMS in beta. Why we care.

SMS 92

SMS Deep Linking Landing Pages Mobile Marketing 92

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Dig deeper: What personalization looks like without third-party cookies Potential issues. The Privacy Sandbox has two primary objectives: Phase out support for third-party cookies when new solutions are in place.

Features 127

Features Google Privacy Eye-Tracking 127

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Understanding the diverse spectrum of personalities is essential.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Stevens & Tate

NOVEMBER 13, 2022

Leveraging video by making them personable, relatable, authentic, and unique to your brand helps build brand awareness and rapport in your industry. Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. Use Marketing Automation.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116