Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Professional networks go beyond liking and sharing posts on social media. Here are five ways to foster a professional network that makes a positive impact: 1. Join relevant associations and networking groups.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Storytelling. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Is our marketing automation platform linked with our web conferencing account? Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. It’s a huge opportunity, for sure, but one in which most marketing teams simply aren’t built to handle.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). The commercial web is only 25 years old. That’s our job.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Storytelling is a big one. Explainer Videos. Social Media Promotions and Offers.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

The Customer

NOVEMBER 30, 2020

You do what marketers have been preaching to brands all pandemic: You pivot. As a storyteller I like a set-up, a through-line, and a resolve. She ran ad sales marketing at Food Network, Lifetime and Westwood One and now helms marketing consultancy, Moss Appeal. As in: “The situation, Captain, is FUBAR.”

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it.

Terms and Conditions 359

Terms and Conditions Content Marketing Management Interactive Marketing 359

Rev

DECEMBER 8, 2017

As we’ve discussed before, AI will have a huge impact on marketing, those that focus on quantity over quality will begin to start falling by the wayside. Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. Because their network already puts you ahead of the competition. The result?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. What is Personal Branding?

Personalization 107

Personalization Brand Identity Branding Peer-to-peer 107

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. ” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts.

Trends 213

Trends First-Mover Advantage Linkedin Webinar Metrics 213

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 94

Marketing AI Advertising Agencies Planning Broadcasting 94

SmartBug Media

FEBRUARY 15, 2024

Follow This Model—Include These Sections in Your Investor Pitch Deck Creating successful pitch decks involves striking a balance between comprehensive information and concise presentation. Total addressable market and positioning : Outline the size and growth rate of the market you're targeting. You can use it to….deliver

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. The best presentations tell stories. Storytelling.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 90

Marketing AI Advertising Agencies Planning Broadcasting 90

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Kaon

AUGUST 23, 2017

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Barry , Editor & Contributor, VentureFizz.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

Creativity 167

Creativity Examples Content Marketing Planning 167

Convince & Convert

MAY 10, 2017

Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Think about all the social networks we are using. It’s less about what social network you use to reach your customers.

Social Media 124

Social Media Media Storytelling Social Networks 124

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. 2019 MN PRSA Classics Awards.

Conference 107

Conference PR Storytelling Public Relations 107

Contently

JUNE 1, 2016

After analyzing content from the BlackRock blog , Ann Hynek, BlackRock’s VP of content marketing and innovation, came to an important conclusion: Personal stories outperform numerical data. ” The post Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort appeared first on The Content Strategist.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Typically, more active on LinkedIn but no other platform other than personal social networks. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Some ads, on the other hand, really thrive on social networks for years! It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Vidyard

OCTOBER 28, 2015

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. Leaders from more than 50 diagnostics companies were present and many led captivating talks. May 23, Houston TX. May 25, Austin TX. About DxMA.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100