Content Standard

MAY 15, 2019

There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. The best presentations tell stories. What did I learn?

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. ” Example Bryerton offers this example from our 2017 event in which “Selling to Marketers” was the focus. .” That means it’s time for a sales kickoff. Let’s get into it.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Content Standard

NOVEMBER 6, 2018

What began as a way to bring their peers a digestible and reliable stream of news has grown into a daily source of content for millennial women, with a unique brand voice to match. Now she hopes to share some of her best advice with today’s content marketers. Establish the Right Tone for Your Stories. Who is reading your content?

Peer-to-peer 76

Peer-to-peer Ad Building Brand Identity Branding 76

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Martech Advisor

NOVEMBER 20, 2019

Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. Marketo Marketing Nation Summit. April 23rd – 26th, 2017.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

Heinz Marketing

JULY 2, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Join us LIVE every Thursday at 11:30 a.m.

Account Based Marketing 43

Account Based Marketing Peer-to-peer DemandBase Forrester 43

Hubspot

AUGUST 21, 2023

It's finally happened. You've started a new business, and your customer base is starting to expand. But even though you're making progress, you still feel like you could be doing better. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What makes sense instead is to judge a blog’s performance relative to its peers in the same topic area.”

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Integrated B2B

SEPTEMBER 18, 2012

What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? For those who think that their companies’ sales and marketing is so complex, this must have been like a cold shower. “B2B Can B2B marketing really be that easy?

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Trade Press Services

APRIL 22, 2024

In a highly competitive environment, the value of the written word and its practical applications for content marketing and thought leadership are growing. From emails to presentations to reports, everyone communicates with writing. How the Written Word Impacts Business Success Words are the building blocks of communication.

Peer-to-peer 81

Peer-to-peer Business Thought Leadership Storytelling 81

Heinz Marketing

JUNE 1, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 68

Top of Funnel Thought Leadership Cross-Selling Work Management 68

Mailmunch

APRIL 6, 2021

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. One of them is the untapped potential of emerging markets like Brazil, South Africa, and India. But are you ready? .

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Heinz Marketing

AUGUST 5, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’m excited I was able to collaborate with PAN as they celebrate six years of delivering consistent, impactful content marketing insights.

Top of Funnel 67

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 67

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Vidyard

JULY 17, 2015

You’re convinced that your company should be using more video in its marketing materials, presentations, and online conversations. Here are a few suggestions of ways some popular brands are using video, and how you can implement similar ideas into your marketing mix: 1. That’s sometimes easier said than done.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Convert

DECEMBER 1, 2021

Mix with marketers like you and listen to seasoned voices in the conversion rate optimization world in the CRO events queue of 2022. Now, to secure your seats… B2B MARKETING. B2B Marketing Exchange. The B2B Martech event for networking and discovering cutting-edge approaches to optimize the revenue funnel.

Conversion Rate 52

Conversion Rate Optimization Conversion Peer-to-peer 52

Hubspot

MAY 12, 2022

It helps you connect with customers, become more visible in your industry, shape your reputation, leave a lasting impression during online and in-person networking, and sell more to target prospects. Creating boundaries around your brand is the best way to ensure everyone knows what you stand for and how you present yourself.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. When clients follow the guidelines presented, amazing results follow.

Top of Funnel 273

Top of Funnel Work Management Analysis Marketing Management 273

SpotMe Blog

MAY 4, 2021

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Content Standard

NOVEMBER 13, 2018

By now, seasoned marketers understand that a strong content marketing strategy isn’t just a handy feature but an essential component in achieving their brand’s greater vision. In a short time span, content has moved from a marketing novelty to a marketing need. Not sure where to start? Hello, text!

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Planning Content Marketing 105

Heinz Marketing

JULY 30, 2018

By Matt Heinz, President of Heinz Marketing. Hope you’re enjoying this 30 minutes long episode– fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Marketing begins with storytelling,” he said. Marketing begins with storytelling,” he said. “It

Top of Funnel 43

Top of Funnel Peer-to-peer Work Management Budget Programs 43

SalesIntel

DECEMBER 19, 2023

It involves leveraging online networks , engaging with prospects, and offering valuable content to nurture leads. In the dynamic landscape of modern business, staying ahead of the competition requires innovative approaches to sales. What is Social Selling? In the realm of social selling, your online presence becomes a powerful asset.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. In the past, there was a clear difference between a marketer and a content marketer.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112