Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

Creativity 167

Creativity Examples Content Marketing Planning 167

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Contently

JUNE 1, 2016

After analyzing content from the BlackRock blog , Ann Hynek, BlackRock’s VP of content marketing and innovation, came to an important conclusion: Personal stories outperform numerical data. ” The post Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort appeared first on The Content Strategist.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Brandpoint

JUNE 9, 2021

Smart marketers will take steps to optimize their MAT for the modern media landscape. Here are four ways to do just that: Start with thoughtful, compelling copy Empathy has always been important in marketing and public relations, but it certainly has come center stage through the pandemic and the ever-evolving breaking news cycle.

Media 122

Media PR Paid Search Agency Distribution 122

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Even Netflix’s CEO Reed Hastings was proud to present the results of the audience’s favorite cereal during his earnings interview last year: 73% preferred Frosties. With Bandersnatch, Netflix may have just given the industry an early glimpse at the future of interactive content marketing.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Outbrain

JANUARY 12, 2023

According to an Outbrain-Savanta study , 21% of online users are planning to spend less time on social media, and 75% trusted ads in editorial environments more than on social media networks. Now, thanks to changing customer behavior, demand generation is becoming an integral part of B2C marketing strategy too. Today is not too late….

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Content Standard

SEPTEMBER 16, 2016

So what’s a content marketer to do? The future of SEO is brand storytelling. Scenario two forces marketers to think about the people they are trying to reach, not the data provided by search engines—and as a result, it’s long-lasting. That’s a lot to account for in your SEO strategy. Sounds better, right?

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Click To Tweet.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. So tell us more.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. Must-See Movies for Content Marketers. The Social Network (2010). The Post (2017).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. How will you format each episode? This format requires very little editing.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Contently

JUNE 29, 2016

Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales. That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Integrated B2B

SEPTEMBER 27, 2014

They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. This will be followed by question time and more networking opportunities. It’s three years since we last held a Think International event.

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.

PR 100

PR Blogger Tips Best Practices 100

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). 4 Reasons You Should Act on Influencer Marketing. Princess Cruises presents original romance stories ( May ). A cheesy marketing stunt? HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? and Why Not Now?

Sample 88

Sample B2B Marketing Planning Content Marketing 88

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. Company: Clue.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Engagio

MAY 14, 2019

It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. Salesforce has had an account-based strategy for years, and they have the results and market share to prove its effectiveness. Coordinating sales and marketing play to execute your programs.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. When creating their personalized video, the microlearning platform Axonify wrote a script just for their network and client base.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JULY 25, 2013

It''s just as easy to upload your file , embed them on your blog or website, and share them on your social networks as it is with presentations. With clickable links, it would be so much easier for marketers to create interactive infographics -- without a drop of help from the IT department. Why You Should Care.

Paid Search Agency 28

Paid Search Agency Distribution Storytelling Linkedin 28

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. When marketing for the same company or product day after day, it can feel difficult to brainstorm new material or find a unique angle.

Storytelling 83

Storytelling Ad Building B2B Thought Leadership Enterprise Management 83

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Moz

NOVEMBER 14, 2019

Posted by rosssimmonds If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. What is content distribution and why does it matter? What's going on, Whiteboard Friday fans?

Distribution 52

Distribution Content Lead Scoring Lead Ranking 52

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. When marketing for the same company or product day after day, it can feel difficult to brainstorm new material or find a unique angle.

Storytelling 48

Storytelling Ad Building B2B Thought Leadership Enterprise Management 48

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 97

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 97