Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Some ads, on the other hand, really thrive on social networks for years! It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

SmartBug Media

MARCH 8, 2022

It’s International Women’s Day today, and in a way to commemorate it, we wanted to feature and give a shoutout to several women in the marketing and professional world that inspire our team on a daily basis. Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Click To Tweet.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. Cons: Only attempt this format if you have a vast existing network of potential guests. How will you format each episode?

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Buffer

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. My name is Shakivla Todd and I am the Marketing Associate for IFundWomen.

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. When creating their personalized video, the microlearning platform Axonify wrote a script just for their network and client base.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. So how can marketers get in the game? Why is this so effective?

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ClearVoice

APRIL 15, 2020

But the truth is that, even before COVID-19 arrived, content creators and marketers were already shifting their thinking on how to execute virtual events — reimagining them in terms of how optimal digital experiences could live online, without the need for significant investments of time, travel and money. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Sprout Social

MARCH 2, 2020

According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so. This is where storytelling with data comes in. As a social expert, you already have storytelling skills.

Storytelling 124

Storytelling Analysis Buy Correlation 124

Hubspot

MARCH 6, 2014

” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. But there are some TED talks that can really do a lot to help nonprofit marketers, in particular. ISR is about taking small actions of generosity online and inspiring your network to do the same," says Kanter.

Social Media 28

Social Media Media Viral Marketing Marketing & Strategy 28

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Brandpoint

JUNE 27, 2019

Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing. Less “let’s go viral” and more “let’s build community.”

Storytelling 97

Storytelling SERP Public Relations PR 97

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies. Without this crucial backbone, marketing with influencers is moot. Just market to humans as another human.

Case Study 153

Case Study Case Studies Storytelling Studies 153

Outbrain

JULY 24, 2019

Content marketing is one of the best strategies that you can use to educate your existing customers, acquire new customers and expand your overall business presence. Around 72% of marketers agree that content marketing helps to increase engagement and the number of leads. What Is Viral Content?

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

Marketing Insider Group

JANUARY 21, 2014

In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. That is why “Content Marketing” is one of the biggest buzzwords in marketing. You don’t often hear Slideshare mentioned as a top social network. It is not about “going viral.”

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Content Standard

APRIL 19, 2024

This is a familiar story in marketing. With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. But it behooves any marketer to look deeper than these topline numbers.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Single Grain

SEPTEMBER 15, 2023

To that end, Facebook has learned how to re-attract younger audiences to the platform — by carefully prioritizing and presenting content in a format that their target demographic will resonate best with. It’s Facebook Reels : So what does this mean for marketers? The secret sauce is storytelling. You guessed it.

Facebook 52

Facebook Video Marketing Content Storytelling 52

Contently

NOVEMBER 15, 2018

This is why it’s crucial that marketers understand how to create emotional data-driven content if they want audiences to care. Research by Jonah Berger and Katherine Milkman shows that viral content is driven by emotional transmission and arousal. ” But as they discovered, virality is more complicated than that.

Viral Marketing 168

Viral Marketing Case Studies Statistics Studies 168

Buffer

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. Maybe YouTube? Maybe Reddit? The results have been fascinating.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

SalesIntel

DECEMBER 19, 2023

It involves leveraging online networks , engaging with prospects, and offering valuable content to nurture leads. Not only that, but social media platforms offer valuable analytics, enabling you to understand customer behavior, refine your sales strategy, and adapt to evolving market trends.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. If your startup hasn't jumped on a video marketing strategy, there is no better time than right now to start crafting your promotional campaign videos and get the limelight you deserve.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing?

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Hubspot

MARCH 16, 2023

In this article: LinkedIn Hacks to Optimize Your Profile LinkedIn Networking and Growth Tips LinkedIn Posting Hacks LinkedIn Hacks for Job Seekers LinkedIn Hacks to Optimize Your Profile 1. In an article on LinkedIn Marketing , Mmeje says, “I have a simple formula for writing LinkedIn headlines: What you do + Who you do it for.”

Linkedin 86

Linkedin Ideal Customer Profiles Banners Profiling 86

Contently

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Storytelling: Visuals can tell a story instantly.

Storytelling 78

Storytelling Examples Viral Marketing Paid Search Agency 78

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. Do that, and you’ll become a better marketer.

Storytelling 213

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 213

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 59

Resources Planning Content Marketing Best Practices 59

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Volume of traditional PR opportunities that often arise from highly viral content.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Content Marketing Planning Best Practices 50