Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Storytelling is a big one. Explainer Videos.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 92

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 92

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). He used images we all recognize. But we have a solution.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it.

Terms and Conditions 355

Terms and Conditions Content Marketing Management Interactive Marketing 355

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. ” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts.

Trends 213

Trends First-Mover Advantage Linkedin Webinar Metrics 213

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. What is Personal Branding?

Personalization 113

Personalization Brand Identity Branding Peer-to-peer 113

Hubspot

MARCH 15, 2017

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Who are you as a designer?

Creativity 71

Creativity Ad Building Advertising Agencies Paid Search Agency 71

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 73

Marketing AI Advertising Agencies Planning Broadcasting 73

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 57

Storytelling CMO Advertising Agencies Custom Publishing 57

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. Leaders from more than 50 diagnostics companies were present and many led captivating talks. May 23, Houston TX. May 25, Austin TX. About DxMA.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Convince & Convert

MAY 10, 2017

Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Think about all the social networks we are using. It’s less about what social network you use to reach your customers.

Social Media 123

Social Media Media Storytelling Social Networks 123

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. 2019 MN PRSA Classics Awards.

Conference 107

Conference PR Storytelling Public Relations 107

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

JUNE 1, 2016

After analyzing content from the BlackRock blog , Ann Hynek, BlackRock’s VP of content marketing and innovation, came to an important conclusion: Personal stories outperform numerical data. ” The post Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort appeared first on The Content Strategist.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

EveryoneSocial

JUNE 2, 2020

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. Sounds fairly simple for a process, but as you know marketing communications includes a ton of techniques and tactics to convey messages about products or services. So what can you do?

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 102

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Some ads, on the other hand, really thrive on social networks for years! It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Vidyard

OCTOBER 28, 2015

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner.

Social Media 65

Social Media Allocation Social Marketing Media 65

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 94

Social Media Social Marketing Marketing & Strategy Marketing Strategy 94

SmartBug Media

MARCH 8, 2022

It’s International Women’s Day today, and in a way to commemorate it, we wanted to feature and give a shoutout to several women in the marketing and professional world that inspire our team on a daily basis. Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Let’s dive into the advantages in detail.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Click To Tweet.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Digilant

APRIL 25, 2023

With the advent of streaming, advertisers have been presented with a new avenue to connect with target audiences , and traditional advertising methods like commercials have become less effective. You must also ensure the content is optimized for the specific platform and device, as different formats may require different creative approaches.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end? No problem.

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. How will you format each episode?

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Even Netflix’s CEO Reed Hastings was proud to present the results of the audience’s favorite cereal during his earnings interview last year: 73% preferred Frosties. This is a big development for a company that needs to find creative new ways to monetize.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. Must-See Movies for Content Marketers. The Social Network (2010). The Post (2017).

Content Marketing 66

Content Marketing Planning Content Television marketing 66