Ambal's Amusings

SEPTEMBER 1, 2009

We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. be present with your followers and keep the content there. While it’s not a popular term in the media industry, many marketers would refer to this as “growth hacking.”.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 309

Marketing Report Event Marketing Stats Paid Search Agency 309

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.

PR 100

PR Blogger Tips Best Practices 100

Content Standard

APRIL 29, 2016

People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world. In the past 18 months, we’ve seen social companies come and go, dive and rise, as the market shakes up the field.

Work Management 41

Work Management Marketing Management Linkedin Twitter 41

Content Standard

APRIL 29, 2016

People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world. In the past 18 months, we’ve seen social companies come and go, dive and rise, as the market shakes up the field.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Heinz Marketing

JUNE 1, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 63

Top of Funnel Thought Leadership Cross-Selling Work Management 63

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. When marketing for the same company or product day after day, it can feel difficult to brainstorm new material or find a unique angle.

Storytelling 83

Storytelling Ad Building B2B Thought Leadership Enterprise Management 83

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. When marketing for the same company or product day after day, it can feel difficult to brainstorm new material or find a unique angle.

Storytelling 48

Storytelling Ad Building B2B Thought Leadership Enterprise Management 48

Hubspot

FEBRUARY 14, 2012

These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. 11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Tweet This!

Social Networks 28

Social Networks Internet Marketing Broadcasting Marketing Proposals 28

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Many marketers believe that it's easier to produce blogs, case studies and even white papers.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Oktopost

NOVEMBER 19, 2021

In most organizations, sales and marketing share joint ownership of sales enablement. Marketing generates the resources that sales uses in their dealings with buyers , and sales in turn provides marketing with buyer feedback that informs content development. Benefits of Sales Enablement for B2B. Pricing: By request.

Marketing Automation Services 76

Marketing Automation Services Enterprise Management Top of Funnel Tools 76

ConvertKit

JUNE 13, 2021

Each podcast episode takes an important topic, like How to Recover From an Email Fail , and presents information in an enjoyable and relaxed conversation. 5 – Non-fiction storytelling + news. Covering one true story over multiple episodes has earned the Serial podcast multiple broadcasting awards. Image via Serial Podcast.

Deliverability 92

Deliverability Education Storytelling Internet Marketing 92

Sprout Social

NOVEMBER 6, 2019

Social media has various uses in the classroom as well as to help market and promote schools and universities. Use a Facebook Page to broadcast updates and alerts. In a visual heavy class, students can use Instagram to present a series of photos or graphics in a visually appealing manner. Social media for education marketing.

Social Media 92

Social Media Education Media Class 92

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Wonder Bread and Cheerios were presented during shows like Howdy Doody and The Lone Ranger. TV Ads in the 1980s and 1990s: Super Bowl and Storytelling.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Only B2B

JUNE 16, 2022

If marketing is a machine, leads—high-quality prospects who are interested in making a purchase—might be considered its primary output. According to data from the Content Marketing Institute , in fact, 77% of B2B marketers said they have a content marketing plan in place for just this reason. What should we thus measure?

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

Single Grain

AUGUST 3, 2021

broadcast network. Premium Programmatic campaigns combine data and marketing automation power to drive the best results for your ads. With this option, you can leverage data from Hulu's network for audience CRM matching, create lookalike audiences, or segment audiences based on their behaviors.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. Marketing Insider Group (MIG) aims to consistently promote targeted content, connect with specific buyer interests, and increase leads and deals. What Is Content Amplification?

Paid Search Agency 212

Paid Search Agency Cost Per Click Ads Lead Scoring 212

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Outbrain

JULY 9, 2019

Beauty consumption and the cosmetic market has grown exponentially in the past few years. If you want to level up your beauty business, try to incorporate these strategies in your day-to-day marketing activities: Create a community to build brand advocacy. Unleash the potential of content marketing.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 48

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Biznology

MAY 20, 2014

Mobile isn’t the future, it’s the present — the mobile web and mobile apps are no longer the dinghies that people use when they’re away from their yacht, their web browser on their PC. Every content-marketer knows when traffic is best. Journalists are natural storytellers. Now, it’s everything.

Paid Content 80

Paid Content Planning Work Management Social Media 80

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. But don’t force it!

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

SocialPilot

DECEMBER 14, 2023

We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and strategies , setting your clients apart. AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing?

Social Media 114

Social Media Trends Media Multi-Channel 114

Vidyard

MARCH 9, 2020

Video Marketing Platform to Host On-Demand Sessions: Vidyard 5. Virtual events typically offer both live and on-demand presentations and, in many cases, give people the opportunity to interact with other event attendees in a web-based virtual environment. For instance, does it include virtual booths or networking opportunities?).

Work Management 121

Work Management Marketing Management Budget Programs Conference 121

Vidyard

MARCH 9, 2020

Video Marketing Platform to Host On-Demand Sessions: Vidyard 5. Virtual events typically offer both live and on-demand presentations and, in many cases, give people the opportunity to interact with other event attendees in a web-based virtual environment. For instance, does it include virtual booths or networking opportunities?)

Work Management 65

Work Management Marketing Management Budget Programs Conference 65

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Both rely on great content to work.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

seo.co

JANUARY 15, 2021

Success in content marketing depends on creating lots of content—and not just any content. That’s why I’ve compiled this massive list of 101 content marketing ideas you can use to keep your website and/or blog running. 101 Content Marketing Ideas. ’ Where was content marketing before the age of listicles?

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Content Standard

MAY 24, 2017

I’m a content marketer by trade and a gluttonous consumer of news content by habit, which you would think would make me more inclined to jump aboard the bandwagon, hat waving in the air. Why should I as a marketer want to contribute to the absolute glut of content out there? My anxiety isn’t completely unfounded.

Optimization 71

Optimization Brand Identity Branding Broadcasting 71

Hubspot

APRIL 12, 2015

A too-youthful executive shared that McLuhan is required reading at the social network. The narrative complexity of the storytelling in Mad Men is what appealed to me the most. This fractured form of storytelling has made Mad Men ’s re-telling and re-evaluating of the past both creatively and innovatively inspired.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Television marketing 28

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126