Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

Social Media 363

Social Media Media Guidelines PR 363

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. It telegraphs the priority of those words.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. Shout-outs. The reality?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Overall, keep your posts concise, authentic, and evergreen across all social media channels.

Social Media 262

Social Media Media Content Linkedin 262

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media? You know your brand.

Social Media 336

Social Media Personalization Media Brand Identity 336

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Heinz Marketing

NOVEMBER 21, 2020

Social media continues to be a powerful medium and has only grown over the years, but are you getting the best value out of your influencers? The Ultimate List of Email SPAM Trigger Words. The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing. Thanks, Karen Rubin.

Product 127

Product B2B CAN-SPAM Conference 127

Valasys

APRIL 18, 2019

The InvestmentNews parent company, Bonhill Group has officially acquired Last Word Media. Last Word Media offers B2B media services like live events, research, data and information to the global asset and wealth management industries. million with an EBITDA of £1.1 About Bonhill.

Media 49

Media Work Management Acquisitions Marketing Management 49

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Mass Analytics

DECEMBER 15, 2022

Marketing Mix Modeling In Simple Words. Modern firms invest a considerable percentage of their turnover in marketing: ranging from offline media (TV, Radio, Press, Magazines, billboards…) to product placement, in-store promotions to name a few. So, what is Marketing Mix Modeling ? Our Marketing Mix Modeling Software Solution.

Marketing Mix 52

Marketing Mix Marketing Budget Paid Search Agency Allocation 52

ClearVoice

DECEMBER 6, 2020

It’s difficult enough to parse the meanings of similar words, but the absolute worst is when two words sound almost identical but couldn’t have less to do with each other. Though these words sound very similar and their spellings are often confused, they have nothing to do with one another. Elicit vs. illicit.

Differentiation 96

Differentiation Class Order Intent 96

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Outbound Engine

MARCH 20, 2020

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. But use the wrong words and what happens? They click, open, buy and generate revenue for you.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

ClearVoice

APRIL 24, 2023

Most freelance writers choose to bill by the hour, the word, or per project. 12% charge per hour, another 12% by word, and nearly 16% charge by retainer (or per project). Charging by the word Charging by the word is standard for freelance writers. A per-word fee means the amount paid is equal to the words written.

Pricing 52

Pricing Price Paper Forecasting 52

ClearVoice

APRIL 24, 2023

Most freelance writers choose to bill by the hour, the word, or per project. 12% charge per hour, another 12% by word, and nearly 16% charge by retainer (or per project). Charging by the word Charging by the word is standard for freelance writers. A per-word fee means the amount paid is equal to the words written.

Pricing 52

Pricing Price Paper Forecasting 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. If a picture is worth a thousand words, a one-minute video is worth a few thousand!

Social Media 118

Social Media Traffic Top of Funnel Media 118

Buffer

AUGUST 19, 2019

Websites, advertisements, blog posts, and especially on social media. Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact! What’s your process for coming up with social media copy?

Social Media 74

Social Media Course Copywriting Media 74

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Note: Emphasis is on the word “relevant”. It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Practices Media Best Practices 112

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Is it a trend you should join in on?

Social Media 123

Social Media Examples Work Management Media 123

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Anyword

MARCH 2, 2022

Copywriters understand this and are very deliberate about word choice. What Are Power Words? Adding just the right amount of “spice” to invoke emotions is where power words come in. On the surface, power words are just plain old synonyms. The most common use of power words is to encourage the reader to take action.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

EveryoneSocial

JANUARY 11, 2024

The most valuable social media insights answer the question that every team — from sales and marketing to HR and recruiting — has. But unfortunately, most of the data and social media insights available tells only part of the story. is on social media. And what are those employees doing on social media?

Social Media 66

Social Media Media Word of Mouth Content 66

Hubspot

OCTOBER 8, 2020

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. One way for marketers to implement a real-time marketing strategy is to have an active social media presence. As marketers, those stats are impossible to ignore. Then, you need to react.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Quick Links: 6 Common Social Media Security Risks.

Social Media 125

Social Media Phishing Marketing Management Media 125

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Help us get the word out! Catch all episodes here. Episode Summary.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Heinz Marketing

AUGUST 28, 2021

The 5 Best Four-Letter Words Leaders Can Practice Today. The post B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words appeared first on Heinz Marketing. Thank you, Julie Battilana and Tiziana Casciaro , for the great read. Remarkable success begins simply. Fools make simple things complicated.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Bionic

JANUARY 20, 2023

The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Oktopost

NOVEMBER 28, 2021

Intent data is a good thing, so why does Rich Stone, VP of Sales West of TechTarget classify it as a dirty word? Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Help us get the word out! Episode Summary.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69