WebMarketCentral

FEBRUARY 29, 2008

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

AUGUST 14, 2006

What's more, new interactive technology such as iTrax from Zomax lets retailers not only convert their paper-based catalog to interactive media, but also track response, track Web clicks, and update content on the fly. Did the price of item #123 change right after the CD was sent out?

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

MARCH 21, 2007

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. Insight24 allows companies to freely upload podcasts, corporate video and other rich media assets into a categorized, searchable directory.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. A new B2B marketing community site , B2B Marketing Zone officially launched today.

B2B Marketing 20

B2B Marketing B2B Blogger Tagging 20

WebMarketCentral

JANUARY 29, 2007

24/7 RealMedia Web advertising and search marketing through a diverse network of consumer, business and media sites. Burst Media Ad networks with thousands of content sites that enables advertisers to target audiences based on content, behavior, demographics, geography, and time of day. Now owned by AOL.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. Again, you can download the full report here. ** technorati tags: webcasting, rich media, webcast report, ON24, webinars, research del.icio.us

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

JULY 11, 2006

Three outstanding new marketing books have been added to the Top Marketing Books page on WebMarketCentral.com , the Internet Web site marketing portal. Increasing media fragmentation makes traditional mass market advertising obsolete (an idea noted here previously ). People aren't "markets," they're individuals.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JULY 31, 2006

TiVo and XM are killing the value of media advertising. Mega-portals like Yahoo that try to be all things to all people end up being of little value to anyone. People will flock, however, in small but targeted numbers, to sites and media that focus specifically on topics that fascinate them.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

NOVEMBER 19, 2007

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. Supplier consolidation is rarely good for consumers (in this case, B2B media buyers).

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

DECEMBER 13, 2006

Happening across Blogs Are Like Pliers on the One by One Media blog , I noticed two things: 1) these guys are pretty smart, and 2) the social networking links across the bottom of each post are cool. Where did they get them? It didn't take long to find the Social Bookmark Link Creator.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

MAY 23, 2007

AD: An interest in providing what is useful content, media and continuing education. AD: Someone who wants to be better, happier and appreciates “cool.” WMC: What sets you apart from your competition? WMC: How do you market and promote your business? AD: Personal sales, telemarketing, direct mail, email and affiliates.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. And they are loved by the media as well as by search engines. More ) Blogs are fast and easy to create.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 It's also one of the most effective sites for driving marketing-related blog traffic.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JUNE 25, 2007

But if the value of magazines is in their brand, and Z-D is selling off the titles, the question is—Z-D is going to be a web-focused publisher of what exactly? ** Terms: print publications dying, print magazines declining, publishing, Ziff Davis, MediaPost, Enterprise Group The online marketing business portal: WebMarketCentral.com Contact Tom Pick: (..)

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

JANUARY 22, 2007

His idea is to bring a tight-knit neighborhood feel to the Internet by allowing local merchants to easily put all of their business information, promotions, coupons, job listings online for easy consumption by customers. The keys to success for that model will be high-quality content and effective marketing.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

DECEMBER 12, 2007

which was acquired in 2006 by Liberty Media. I'm currently Chairman of Neurognostics, a life sciences spin-out from the Medical College of Wisconsin, and also President of ETR Group, LLC, which recently sold the world's largest Christmas-specific portal on the Internet, Christmas.com. tags: Jeff Rusinow, interview, Web 2.0,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

MAY 6, 2006

The VantagePoint article library on the KCA site also contains a number of other practical postings, such as 5 Tips for Selling at Trade Shows , 7 Tips for Online Media Buys , and Top 10 Biggest PR Mistakes. ** Terms: virtual marketing agency, business blogging, corporate blogging, blog search position The Internet marketing strategy portal: WebMarketCentral.com (..)

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. While these search engines / portals / directories have much lower traffic than the big three, that traffic is much more focused.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

FEBRUARY 20, 2006

The three most effective methods of marketing were internet marketing, trade media coverage, and direct marketing to existing clients. Go ahead, unleash your inner author.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

JANUARY 3, 2007

In the end, the format doesn't matter -- the business model for delivering compelling content to a high quality audience, and delivering that high quality audience to advertisers, is what will save successful publishing brands. ** Terms: print publications dying, print magazines declining, publishing, blogging, Joseph Jaffe, Paul Conley, Don Dodge (..)

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

JUNE 11, 2006

If a client is a pain-in-the-ass and makes life difficult for the team, fire the client. ** Terms: b2b technology marketing, virtual marketing agency, IT marketing Twin Cities The portal for Web marketing strategy development: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feed

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

OCTOBER 16, 2008

In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

AUGUST 15, 2005

She mentioned sand-sculpture advertising on the beach and other examples of the "loud shouting" sometimes done by marketers instead of delivering focused, relevant messages in targeted media. I stumbled (or rather, paddled) across another example yesterday. My son and I canoed down the scenic and wild St.

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

OCTOBER 16, 2005

How does your cost per lead or sale compare across different media or campaigns? At the appropriate point – end of the quarter or campaign – summarize your results. Which programs did well? Gather all of the key information and metrics for the last stage of this cycle, which is… R: Review.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

OCTOBER 7, 2005

WebMarketCentral (WMC): What did you do before Windsor Media Enterprises? Windsor Media Enterprises, LLC gave birth to WME Books, and I'm glad it did. What's your background? Yvonne DiVita (YD): I've been a writer for my entire life. And, that's what I did. Two years ago. WMC: Who do you target? Who is your ideal or typical client?

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

SEPTEMBER 24, 2005

FA: Another lesson I learned was not to spend our marketing dollars on print media. I was spending huge amounts on print media and chamber of commerce-type networking which did not materialize for us at all. Think through your call center processes before you do this; for the most part I recommend the two separate teams theory.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

MARCH 31, 2008

This is based on the past 12 months worth of traffic data for this blog and for the WebMarketCentral marketing portal site. I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then.

Social Networks 20

Social Networks Traffic Digg Wikipedia 20

WebMarketCentral

JUNE 15, 2007

Morgan makes three key points about targeted online advertising: 1) "you have to know something about a lot of different consumers and their actions within digital media and marketing environments.

Advertising Agencies 20

Advertising Agencies Privacy Paid Search Agency Ideal Customer Profiles 20

WebMarketCentral

SEPTEMBER 11, 2005

This situation best utilizes the four core expertise areas of Provident Partners; those being, creative ideas, public relations, lead generation, and multi-media production. For that they must expand brand ID, generate leads, secure media coverage, and have a better than average appreciation for public relations.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20