Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. I do understand though. And YouTube videos can only take you so far.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Act-On

SEPTEMBER 26, 2023

For example, if you type our website into the ahrefs tool, you can see our top backlinks and their domain rating (DR). Evaluate the competitor content earning these types of links. What types of content are they creating? A great strategy for landing these links is pitching related blogs and podcasts. Create your angle.

SME 141

SME FAQ Domain Link Building 141

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. But what makes a headline truly stand out? But what makes a headline truly stand out?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. In the marketing world, it’s easy to confuse copywriting and content marketing. However, content marketing and copywriting are distinctly different. What is content marketing? How is copywriting used in content marketing?

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? You’ll attract better clients with journalistic content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. They might blog, but only inconsistently, and they might avoid social media. They might blog, but only inconsistently, and they might avoid social media.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research . Market Research.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Anyword

JANUARY 27, 2022

Imagery, ad copy , and CTAs all hold a lot of value for marketers, but the success of any type of content typically depends on the strength of the headline — and which type of headline you use. So, what is a headline? Why Is It So Important to Have Great Headlines? When do you need great headlines?

Landing Pages 105

Landing Pages Guidelines Tactics Paid Search Agency 105

Martech

MAY 19, 2023

The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Marketing AI 144

Marketing AI Marketing Qualified Leads Generation Copyright 144

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

RebelMouse

JANUARY 5, 2024

A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with different versions of a web page or app element. A is the control page, and B is the variation page that may slightly change the headline, button design, or layout.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Unbounce

SEPTEMBER 9, 2021

This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. In 2021, more than a third of marketers told HubSpot that their top marketing priority was generating leads. Good headlines aren’t just for articles and blog posts.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Anyword

JULY 14, 2021

Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. How to use AI copywriting as an affiliate marketer.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

ClearVoice

JULY 12, 2023

Why are headlines important? Is writing blog headlines and fine-tuning them worth it? How do you write high-performing headlines, anyway? After all, the more compelling your headlines are, the better your posts perform. Readers love listicles since it tells them exactly what they can expect from a blog post.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

FMG Suite

APRIL 25, 2024

Those seeing none might start to believe it isn’t an effective marketing tool. Optimize your headline: Beneath your profile pictures is your headline. Share The Right Content Seeing results from LinkedIn requires a content strategy, which includes understanding what types of content do and do not work. Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Contently

APRIL 25, 2023

Choose the Right Campaign Type Facebook ad campaigns come in various flavors, each tailored to specific goals. This type of ad allows you to set up a campaign and then let it do the heavy lifting with minimal upkeep. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

SmartBug Media

DECEMBER 12, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Paid Search Agency Advertising Agencies Deliverability 59

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. A lot of creating top-notch marketing copy requires guesswork, trial and error, and timely A/B testing. The first step to building a strong marketing campaign is recognizing your end goal. Product description?

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. So how do you make sure that your content marketing efforts aren’t going to waste?

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

NOVEMBER 9, 2020

Headlines are the first look (and sometimes, the only look) people give your content. We found that 73% of people admit to skimming blog posts , while only 27% consume them thoroughly. Without a compelling headline, your content will never get the eyes it deserves. But what exactly are headline grabbers?

Keywords 101

Keywords SERP SEO Search Marketing 101

ClearVoice

MARCH 31, 2023

Generative AI, or AI that produces content , is making headlines throughout the world of content creation. Understanding AI content marketing Artificial intelligence simulates human intelligence processes. And yes, with this information (and internet research), the system can create a helpful and informative blog post.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Unbounce

AUGUST 31, 2021

Typing like you’re a minute away from a deadline every day? So, how can you use AI copywriting tools in your marketing efforts? Headlines, emails, ads, meta tags, even product descriptions—the possibilities are endless. An AI copywriting tool able to generate content at the push of a button? What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

BenchmarkONE

APRIL 1, 2021

A lot of content marketing is taking a shot and seeing what lands. In an effort to help you feel less foolish and create better content, we’re sharing with you some of our greatest blog posts on content marketing. Where to Look When Your Creative Blog Ideas Dry Up. How to Write a Marketing Blog that Ranks on Google.

Top of Funnel 66

Top of Funnel Content Marketing Planning Lead Scoring 66

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! Specify the type of people you want to attract to your business.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

BuzzSumo

JUNE 24, 2019

It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking. This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. High-quality headlines.

Analysis 103

Analysis Content Domain Click Rate 103

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

CMS Development 108

CMS Development SEO Trends API 108