WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 17, 2009

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Tags: Cool Web Marketing Tools. Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here.

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Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 13, 2006

Two new resources for Web marketing assistance have recently been added to the Advice page on WebMarketCentral, the Web marketing portal.

Tools 20

Tools Marketing Management Autoresponders RSS 20

WebMarketCentral

MAY 14, 2006

Marketing Sherpa recently published Marketing Wisdom for 2006: 110 Marketers and Agencies Share Real-Life Tips , its annual compendium of practical marketing knowledge. write great targeted copy, you need a pile of market research to base wording and focus on. Dell , HP , Gateway ), white box makers (e.g.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

APRIL 17, 2006

Expansion continues at WebMarketCentral with the addition of a new Web marketing resources page for b2b lead generation, a new Web marketing tools page, additional listings for SEO services and ad agencies, and a bigger Web marketing books page.

Marketing Management 20

Marketing Management Advertising Agencies Paid Search Agency Lead Qualification 20

WebMarketCentral

FEBRUARY 8, 2006

Granted, this is a lazy way to post, but if you haven't checked them out, the Web Marketing News and E-Commerce News pages on WebMarketCentral are a great way to keep up with what's happening. Two of the world's largest e-mail providers, America Online Inc. and Yahoo Inc.,

Advertising Agencies 20

Advertising Agencies SMB CAN-SPAM RSS 20

WebMarketCentral

JUNE 22, 2006

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. Just for reference purposes , the WebMarketCentral blog is listed near the bottom of the voting form, one of 30 entries in the "Blogs on general [multiple topic] marketing" category.)

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

OCTOBER 22, 2005

Got marketing research to do? This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. Want to stay current on a topic, industry or company?

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

JULY 11, 2006

Three outstanding new marketing books have been added to the Top Marketing Books page on WebMarketCentral.com , the Internet Web site marketing portal. Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. People aren't "markets," they're individuals.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

APRIL 22, 2007

Feedburner The easiest way to produce and promote an RSS feed for your blog so your fans can add your feed to their favorite RSS newsreader, MyYahoo, NetVibes or other desktop tool. social tagging The web marketing books, how-to guides and resources directory: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

JULY 24, 2006

These services let you customize your stat page with tools like news feeds, RSS feeds (such as your favorite blogs), local weather, your address/contact book, a dictionary, to-do lists, online file storage, mail and IM, photos, Web search, sports scores and more. Among the new entries in this space are the very cool Netvibes and Pageflakes.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

NOVEMBER 5, 2007

Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog. Jared's blog covers topics such as the latest laws surrounding digital marketing, as well as multi-channel marketing and new marketing technologies. JR: Don't go half-ass with your brand.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

AUGUST 25, 2008

SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, These have been compiled by Gina Trapani , best-selling author of Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tech Tricks to Turbocharge Your Day.

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

NOVEMBER 23, 2009

Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Tags: Cool Web Marketing Tools. Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

OCTOBER 29, 2005

In the case of WebMarketCentral, I thought about what my newsletter would include if I wrote one: a link to my latest blog posting, e-commerce news and Web marketing news headlines, a sponsor or two, and some humor.

Newsletter 20

Newsletter RSS Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 27, 2005

In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. The same holds true for marketing. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. What's the point?

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

MARCH 21, 2007

The site also provides an RSS feed to keep registered users up to date on newly added content. It enables businesses to leverage and increase the ROI of their rich media investments, and virtually any type of rich media, from any source (not just ON24 clients) can be uploaded.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

APRIL 27, 2009

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. and EMEA markets, for B2C and B2B campaigns.

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Banner Ads Click Rate CTR Banners 20

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

AUGUST 20, 2006

The experts in professional services marketing at RainToday.com recently released a *free* report entitled " The One Piece of Advice You Can't Sell Without." Among the 11 authors are Seth Godin (his blog beat this one for the top spot Readers Choice Award from Marketing Sherpa; but, considering that he's written -- how many now?

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

JULY 5, 2006

The list goes well beyond the common tools such as Pingoat and Technorati (well known and also covered in Best Practices in Blog Marketing ) to include traffic-generating and tracking tools, as well as mobile blogging. Definitely a post worth bookmarking and coming back to. That's the tools.

Tools 20

Tools RSS Blogger Mobile Marketing 20

WebMarketCentral

MAY 10, 2007

BeeTooBee Social tagging site for peer-submitted marketing knowledge. Add URLs with title, keywords and description, vote on the best submissions, and subscribe to the RSS feed or get the most popular links sent to your email account. Interesting to the right demographic, but not applicable for general business use.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

AUGUST 24, 2006

She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

JULY 17, 2006

When he challenged his marketing team to develop a similarly simple way to explain Xiotech's offerings, Tom Pearce and the rest of the group came up with.the Mom Button. After all, how better to explain complex technology in terms so simple your mom can understand it than to have a mom explain it?

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. A high number of RSS subscribers is going to be your best Google indicator."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 17, 2006

Ralph Wilson at Web Marketing Today recently released his updated Web Marketing Checklist: 32 Ways to Promote Your Website. It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

DECEMBER 17, 2009

B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? What common SEO mistakes should you avoid, and what myths to dispel? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

DECEMBER 17, 2005

My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds.

Newsletter 20

Newsletter RSS Internet Marketing Planning 20

WebMarketCentral

JUNE 28, 2006

At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. The best thing has been the opportunity to meet, or to get to know better, a lot of fascinating marketing people, directly or indirectly through this blog.

einsof 20

einsof Rules Advertising Agencies RSS 20

WebMarketCentral

OCTOBER 16, 2005

It's not the most elegant of acronyms, but it is a solid approach to new marketing campaigns or roles. I was recently pointed to a report from Spencer Stuart titled “A Blueprint for Top Marketers' First 100 Days.” It's short and worth a read, but I was expecting more of a detailed roadmap. What's been considered, but not tried?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

MARCH 6, 2006

I hope that you enjoy Dan's article, and that all of your engagements are with "good" companies. ** Terms: consulting, company culture, temporary contracting The Web marketing plan design portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feed

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Consulting RSS Blogger PR 20

WebMarketCentral

JANUARY 3, 2007

Although Blackfriars blamed a slowdown in marketing spending generally, Joseph Jaffe and Web Ink Now seem closer to the truth: the publication failed to capitalize on its brand franchise. and CDs (downloads). What killed CMO? No technical expertise needed - Choose from over 250 templates.

Branding 20

Branding Brand Identity RSS CMO 20

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs are one of six broad types of social media. Blogs are a big deal; they are mainstream and competing with traditional media.

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Social Media Media Optimization Blogger 20