Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line.

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Press Marketing Management Brand Identity Branding 178

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention. earn brand mentions.

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Press Webinar Metrics Thought Leadership Domain 98

Hinge Marketing

JANUARY 6, 2021

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief. What key question does this press release answer?

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Press Work Management Stats Marketing Management 110

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

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Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

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Planning Event Marketing Marketing Plans Work Management 155

SEMrush

MARCH 23, 2021

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it.

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Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

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Ontraport

AUGUST 5, 2021

Owners want to simplify their business through a single platform : Sixty-four percent of survey respondents said they use between two and five software tools to manage their marketing, sales and overall online presence, while only 32% use a single platform. The post Ontraport Survey Press Release appeared first on The Ontraport Blog.

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Press Customer Surveys Marketing Automation Services SMB 89

seo.co

NOVEMBER 21, 2021

Press releases were once the golden strategy for SEO. In today’s world, where mobile dominates, the content market is oversaturated, and link building is evolving in strange new ways, are press releases still important? The Goal of the Press Release. Referral traffic from popular publishers. Brand visibility.

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Press PR Lead Scoring Lead Ranking 105

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

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Press Thought Leadership Marketo Advertising Agencies 133

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

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Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month.

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Press Marketing Report SEO Advertising Agencies 136

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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CMSWire

FEBRUARY 23, 2024

How you can make better decisions around new tech in your company. Continue reading.

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Press Trends Paid Search Agency Companies 126

Launch Marketing

AUGUST 26, 2020

Now it’s time to promote your company update with a press release. Each of these represents some of the opportunities your organization may have to promote brand awareness and visibility for your company, but crafting a press release that is both compelling and informative isn’t always as easy as it seems. Focus on your goal.

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Press Tips Paid Search Agency Social Networks 62

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? It might be tempting to dismiss a tactic that is just shy of celebrating a century in existence, particularly given the evolution of communications and marketing in recent years. In fact, press releases are still very relevant. Search engine optimization (SEO).

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Press Relevance Marketing Budget Blast Campaigns 69

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Broaden the show’s marketing reach. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

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Impressions Practices Best Practices Thought Leadership 297

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Press Tips Business B2B Thought Leadership 88

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place. Don’t neglect PR.

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Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Alejandro Rioja

JANUARY 5, 2023

For a company or an individual, a good press release that will pique the interest of the masses is a good way to gain publicity and attract attention. Today, businesses and companies do a lot to create noise and buzz. Let’s say I’m an owner of a company that specializes in producing different gadgets and…

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Press Buzz Paid Search Agency Companies 52

Webbiquity

APRIL 21, 2016

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. What does your marketing department do to expand your brand?

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Press Privacy Policies B2B Blogger 100

BenchmarkONE

JANUARY 6, 2021

Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. . The Free Forever plan gives users access to a robust contact management and email marketing platform at no cost. About BenchmarkONE.

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Press Marketing Automation Services Planning Work Management 80

Launch Marketing

AUGUST 30, 2023

That all starts with marketing. Marketing the launch of your company should start months in advance, and utilize multiple channels and approaches to maximize reach. Here are the five best ways to market your B2B business using digital marketing. But, social media is a big marketing tactic to tackle.

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B2B Marketing Planning Landing Pages Press 125

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

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Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ROI Email Marketing B2B Marketing Marketing Automation Services 175

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

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Press Traffic Marketing Websites Public Relations 43

ClearVoice

MAY 13, 2022

Outsourcing press releases—and public relations in general—is quickly becoming a common practice in today’s business landscape. But does that mean you should definitely have a professional take care of your press releases? But does that mean you should definitely have a professional take care of your press releases?

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Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

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PR Thought Leadership Press Lead Scoring 130

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

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Press Effectiveness Tips Buzz 80

MarketMuse

DECEMBER 3, 2020

A public relations and content marketing masterclass. The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse.

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Press Webinar Metrics Organization Public Relations 76

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

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Press Digital Asset Management PR Case Studies 85

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

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flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. If you find this post useful, please share it with a friend or colleague who might benefit. 1) Use HARO.

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Press Features Tips eCommerce 69

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. A successful media interview can help you achieve greater visibility within your target markets and enhance your credibility as a leading expert in your industry.

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Marketing Insider Group

JANUARY 3, 2016

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. While a front page spot.

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Press Planning Cost Marketing Plans 100

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. What is Video Marketing. What are the Benefits of Video Marketing for Business. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts.

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