Ambal's Amusings

MARCH 27, 2012

Content Marketing Tools Series #4 Outbrain. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. MicrosoftInternetExplorer4.

Tools 100

Tools Advertorials Planning Clickthrough 100

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. Skinny and Company coconut oil is the best product in the market, bar none. The Skinny & Co. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more via @rachelcw on @clearvoice #contentmarketing #offpageoptimization #marketing Click To Tweet. Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

ClearVoice

APRIL 15, 2021

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. In the early days, somewhere between Mad Men-like agencies and the modern remote digital marketing firms, earned media was publicity. Define your objective. Define your target audience.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Bannerflow

APRIL 25, 2022

When crafting your own social media campaign, it’s good practice to check out the competition and identify what does and doesn’t work in your corner of the market. These campaigns often involve several uploads or posts and deliver targeted advertorial content to your audience. What is a social media campaign? Aldi UK “FreeCuthbert”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. more along the lines of your firm’s elevator pitch or press release.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. more along the lines of your firm’s elevator pitch or press release.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Brandpoint

MARCH 21, 2024

If you’re in marketing, you’re familiar with the terms “sponsored content” and “branded content.” It’s a source of confusion for PR pros and marketers who are just trying to get the word out about their brand’s awesomeness. It’s not a press release. Obviously advertorial.

Advertorials 62

Advertorials Brand Identity Branding Content 62

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. “If

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Outbrain

FEBRUARY 4, 2019

Here are some examples: website pages, landing pages , blog posts, videos, webinars or podcasts , quizzes, games, earned press, or any other content that will engage your audience and achieve your advertising goals. Your page may also be required to have “Advertorial” disclosure. There must be a Contact section.

Campaigns 32

Campaigns Guidelines Advertorials Privacy Policies 32

accelerate agency

MARCH 7, 2024

Google detail more information within their Spam Policies page: Site reputation abuse is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate search rankings by taking advantage of the first-party site’s ranking signals.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? Don’t send a regular pitch with a press release to a blogger. That’s what AdRants is for.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. MAT releases work seamlessly within integrated marketing campaigns to help ensure that you reach the right audience where they are.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

ClearVoice

MARCH 8, 2019

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The difference between press releases and MAT releases. The difference between AP content services and MAT releases.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Hubspot

APRIL 26, 2015

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized.

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Content marketing.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

QuanticMind

MAY 30, 2023

Under piles of stylized marketing fluff, it can be challenging to discern the fundamentals changing the industry, from carefully crafted narratives propagated by solution providers. What sort of made me go down the pathway of the newsletter specifically was more like an evolution of the marketing strategy that I had for the consultancy.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Marketing Craftmanship

JULY 5, 2013

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970. Masterpiece Theatre Mobil Oil Corp.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Marketing Craftmanship

DECEMBER 11, 2014

Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News.

Advertorials 100

Advertorials Pricing Price Brand Identity 100

Brandpoint

AUGUST 9, 2018

Negative press has also been turbocharged by the internet. The ubiquity and longevity of negative content has prompted companies to incorporate a variety of Online Reputation Management (ORM) services into their marketing strategies. Offer separate contact information for the press and public. Microsites. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Martech Advisor

JANUARY 7, 2020

Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

MAY 1, 2020

61% of marketers say that generating leads and traffic is their biggest challenge. Marketers can use content amplification to boost ROI and brand awareness. For instance, if you have a content offer you want to pull more people towards, try incorporating a promotion into your email marketing strategy.

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168