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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

Marketers have spent most of the last year scrambling. With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Marketers have a variety of great podcast options.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Capturing the Most Meaningful Online Behavior. A mature marketing organization is tracking its users’ online behavior. Read on to learn more.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179
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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Capturing the Most Meaningful Online Behavior. A mature marketing organization is tracking its users’ online behavior. Read on to learn more.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Marketing engagement. How many guests respond to your marketing messages? Fortunately, as the expectations grow, user-friendly event technology has grown along with it.

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5 Resources for Professional Development

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. Happy Learning!

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