Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

SEPTEMBER 30, 2021

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

User-Generated Content 112

User-Generated Content Social Media Custom Publishing Eye-Tracking 112

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Here’s how you can direct your efforts for maximum reach and visibility: 1. But the way you use them has changed.

Social Media 157

Social Media SEO Cost Per Click Media 157

ConvertKit

SEPTEMBER 15, 2021

If you're here, you probably already know that having a solid musician bio is incredibly important. Writing a musician bio for yourself sounds like the easiest thing in the world—that is, until you sit down to do it. How long should a music artist bio or band bio be? A medium bio for websites.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Buffer

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. What is a social media manager? Leading weekly or biweekly social content brainstorming sessions.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? To answer these questions, you need a social media marketing checklist.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Vision6

JANUARY 15, 2024

If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. Whatever the case, their marketing messages have a certain character that sticks in your mind. This my friends is most likely omnichannel marketing in action. What is omnichannel marketing?

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Sprout Social

MAY 18, 2023

Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. Write a one-sentence summary of the article, and share a link to it in your comment section or bio. And you’ll be able to apply these tips for social media copywriting more successfully.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

ConvertKit

NOVEMBER 20, 2020

Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email marketing as if it’s the secret to success as a creative business owner. Compare this to other forms of marketing, such as social media marketing. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. But Instagram can offer more than just celebrity peeks. In this blog, I’ll give you an actionable guide to drive leads from Instagram. And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot.

Sales Qualified Leads 134

Sales Qualified Leads Lead Ranking Lead Scoring Leads 134

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Tools come and go. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. It was a massive risk, but one that paid off.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

ConvertKit

JUNE 26, 2020

Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing. Don’t put all your eggs in the Instagram basket. Did you know that 68% of Instagram users hop on Instagram to interact with creators ? Why should you care about the best practices for Instagram?

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

Onalytica B2B

MAY 29, 2018

Bio: Lillian Pierson is a Data Strategist that specializes in training and advising. Data Strategy Development, Marketing Data Science, Data Science Training. I often find myself motivated and inspired by my coding peers over on Instagram. Key Topics: AI, IoT, Big Data, Data Science. There is a lot of potential there.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Vision6

NOVEMBER 2, 2023

In this particularly fast-paced and ever changing digital landscape, it makes sense to have a marketing strategy that reflects the times. While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Outbound Engine

JANUARY 13, 2020

However, coming up with marketing ideas for massage therapists can be quite challenging. Here are 5 marketing ideas you can use to improve your visibility and book more appointments: 1. Need a few ideas? This strategy is called content marketing , and it’s what we specialize in at OutboundEngine.

Social Networks 99

Social Networks Marketing & Strategy Network Marketing Newsletter 99

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Annual rankings. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Unbounce

JUNE 28, 2022

But now, social media can also be used as an ecommerce market of its own: social commerce. People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. Source: Target/Instagram. billion market , expected to grow to $604.5 Online sales are expected to make up 22.3%

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Magisto

APRIL 10, 2020

Instagram is one of the most popular social media platforms with more than 800 million active monthly users, 500 million of whom check Instagram daily. One of the most popular niches on Instagram is fitness, and it is growing every day. Successful Examples of Fitness Instagram Accounts. Getting started. Content Creation.

Ideal Customer Profiles 59

Ideal Customer Profiles High Quality Lead Profiling Tagging 59

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing?

Brand Identity 90

Brand Identity Branding Advertising Agencies Paid Search Agency 90

ConvertKit

JANUARY 27, 2021

Our imaginary creator has 2,000 email subscribers, so they aren’t a stranger to using email marketing. Your marketing ROI increases with your promotion efforts. While paid marketing is useful for scaling your business, we’ll focus on free promotion tactics today. #1 Help people get to know you on Instagram.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Sharpspring

JUNE 3, 2022

If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. For social media marketers, the follower count is a key metric. But are those followers the type who will move down your marketing funnel? It’s one thing to scroll through Instagram and see something that may fulfill your needs.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

Hubspot

OCTOBER 22, 2019

However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Type of Content to Post on Instagram. Want 30 days' worth of Instagram post ideas?

Planning 94

Planning Template Education Ideal Customer Profiles 94

Buffer

JUNE 16, 2022

Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career. The idea behind the platform is that careers and work have evolved, so the ways we present ourselves should as well. How can social media impact your career? Update or complete the necessary details.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. Use these copy, image and video ideas as building blocks for your social content. Here’s our Marketing Manager, Ryan (he/him), traversing the Swiss mountains by bike. Go beyond generic.

Social Media 102

Social Media Creativity Examples Media 102

Buffer

AUGUST 10, 2020

How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. View this post on Instagram That escalated quickly… Who’s writing our Tinder bio?

Social Media 97

Social Media Media Multi-Channel Work Management 97

Hubspot

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. Define your brand.

Tagging 101

Tagging Demographics Trust Marketing Press 101

Scoop.it

JANUARY 7, 2021

bio of your business. bios of your management. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. One of the approaches to online branding that helped Death Wish Company grow so fast was influencer marketing. company backgrounder. press releases. contact information.

Ad Building 98

Ad Building Brand Identity Branding Business 98

BenchmarkONE

NOVEMBER 11, 2021

Everyone uses social media, so it’s no wonder that businesses market their products and services on these channels to reach out to their target audience. According to the Social Media Marketing Report , Facebook, Instagram, and Twitter are still the most used social media platforms. For example, Made.com has around 1.5M

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Anyword

DECEMBER 16, 2021

They give us valuable lessons about another one of our professional areas of interest: Instagram captions. Are Instagram Captions Essential? Instagram users tend to thumb scroll through image after image, and when one catches their eye, they move immediately to the text. The mind thinks in pictures, you know.

Copywriting 92

Copywriting Marketing AI Lead Scoring Lead Ranking 92

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. As mentioned above, a Twitter user came up with the idea to help him and other participants categorize their tweets surrounding a topic, whether event, conversation, or otherwise. How to Use Hashtags Correctly on Instagram.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83