KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. This post shows salespeople how to use GPT prompts to write sales pitches and emails, analyze market data, and more.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” HR can’t market like you do. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. That’s exactly what we do in marketing, right?

Business 216

Business Lead Ranking Guidelines Paid Search Agency 216

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Zoominfo

JULY 1, 2019

Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Zoominfo

JUNE 6, 2022

Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. A survey by iHire found that nearly 40% of U.S.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again.

Top of Funnel 165

Top of Funnel Ideal Customer Profiles Profiling Linkedin 165

ClickZ

APRIL 18, 2020

People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Social media usage: 33.8%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Outgrow

MAY 30, 2023

11 Powerful Customer Retention Strategies You’d Need in 2023 For a business to thrive in today’s competitive market, it must find sustainable ways to attract new customers. Existing customers tend to be more loyal and require less marketing and advertising spending to keep them engaged.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Outreach helps you generate backlinks the right way.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

JANUARY 29, 2021

Everyone wants access to the most influential blogs and publishers both in and out of their niche. Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. However, buyer beware.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. It is no secret that SEO plays an important part in lead generation for B2B marketers.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. Some of the examples are delivering emails, distributing social media content, and a few more. The importance of marketing automation is vast in the present marketing industry. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Get to know what works for your users, their frustrations, and how their experience on your site could be improved.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Hubspot

APRIL 9, 2020

The same can be said about your business and its marketing activities. According to an industry survey of more than 3,200 marketers, those who set goals were 376% more likely to report success than those who didn't. Your company has a market to conquer, a product to launch, or perhaps just a flag to wave.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Events present a natural crossover opportunity with other types of marketing strategies, and content is no exception.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Hubspot

OCTOBER 13, 2020

In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. Product-exploration keywords are search queries potential customers use to discover, for any given purchase: What options are available to them across the market (e.g. . — so your brand stays top of mind.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Valasys

JANUARY 19, 2021

Out of all marketing channels, demand for account-based marketing (ABM) has increased significantly in recent years. Referring to the statistics, 66% of marketers have implemented Account-Based marketing i.e. ABM strategy in the year 2021 as per a report published by Spiceworks. Introduction. Defining ROI.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Marketing Budget Creation 52

Parse.ly

SEPTEMBER 26, 2022

And if it’s not, you need to know where you can improve it. Our experts are happy to share our understanding of the market with you, free of charge. Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year. EditorStahl Click To Tweet.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Excelsior Research

MAY 31, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. In this era of digital marketing, finding and generating more prospects has become crucial. Now, what contents are often re-published? OUR CULTURE. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52