Blue Flame Thinking

JUNE 25, 2020

In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Who is managing their social accounts? The post Fire Starters: Managing Your Brand on Social Media During Times of Crisis appeared first on Blue Flame Thinking.

Social Media 97

Social Media Work Management Brand Identity Branding 97

Digital Marketing World Forum

AUGUST 7, 2019

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out campaign, natural disaster or viral incident. You want a PR crisis communication plan and team in place, BEFORE you need them. Build a communications crisis response team and listen to them.

PR 40

PR Marketing Management Press Paid Search Agency 40

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Especially in a crisis. Here are some ways to meet those demands.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Allocadia

APRIL 14, 2020

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Now more than ever, marketers need to hone in on issues that were dragging their organization down before, because you can bet they aren’t about to solve themselves. .

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Marketing Insider Group

APRIL 28, 2020

So does marketing in these difficult times make any sense at all? The marketing budget is often one of the first to be frozen, deemed as an “unnecessary” expense in uncertain times. During difficult times, all businesses should make time and space in their budget and schedule for content marketing. Quick Takeaways.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.

Work Management 93

Work Management Marketing Management Planning Contingency Planning 93

Boingnet

JULY 26, 2018

When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company's position. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. Read the original post: How To Use Microsites For Crisis Management.

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Microsite SMB Paid Search Agency Advertising Agencies 40

Biznology

MARCH 9, 2020

This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 89

Sales Management ROI Planning Work Management 89

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

PR 131

PR Work Management Paid Search Agency Planning 131

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

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B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.

Work Management 85

Work Management Marketing Management Service Brand Identity 85

BuzzSumo

DECEMBER 24, 2020

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Content Marketing 140

Content Marketing Content Marketing 140

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. What to include in a social media crisis plan + best practices. Episode Summary.

Content 174

Content Youtube Social Media Planning 174

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Oktopost

MARCH 13, 2018

Every B2B marketer has had their fair share of bad days. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Tagging the wrong company in a Tweet. Failing to print enough conference materials. You name it! But like everything in life, the severity of an issue is […].

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Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 94

Social Media Template Work Management Marketing Management 94

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Planning 359

Planning Work Management Marketing Management Allocation 359

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Managing disruptions requires a proactive and strategic approach.

Contingency Planning 195

Contingency Planning Business Work Management Planning 195

SmartBug Media

JULY 4, 2023

In an increasingly competitive market, it is essential to maximize your brand’s impact however you can. One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. The goals of inbound marketing are to build trust, establish credibility, and ultimately drive customer engagement and conversions.

PR 98

PR Planning Marketing Management Public Relations 98

Biznology

APRIL 3, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Schools won’t open again until the fall! . In fact, it’s the lack of a majority of U.S.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. Assemble Your Crisis Management Team.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Oktopost

OCTOBER 16, 2018

An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […].

Social Media 117

Social Media Media Social Marketing Brand Identity 117

Hinge Marketing

MAY 4, 2022

the “Mid-Life Crisis.” But were you aware of the rapidly growing “Mid-Career Crisis”? According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? Download the Navigating the Mid-Career Talent Crisis: A Report for the Professional Services research study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 337

CMO Work Management Paid Search Agency Planning 337

Biznology

MARCH 18, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. At least in the “rat race” of modern life on the West Coast of the U.S.,

Work Management 197

Work Management Marketing Management Consulting Skype 197

Webbiquity

SEPTEMBER 22, 2020

The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. For B2B technology marketers, in-person events are pretty much out for the moment. Two recent research reports provide answers.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 117

Social Media Training Course Resources 117

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Martech

SEPTEMBER 9, 2022

” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

Biznology

AUGUST 4, 2021

There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smart decisions with the money they currently hold. Investors may not be willing to risk such a large amount upfront despite the fact that scale-ups have proved their potential in the market.

Business 197

Business Work Management Planning Marketing Management 197

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Champion Communications

AUGUST 9, 2023

Recent headlines surrounding Nigel Farage and Coutts bank serve as a stark reminder of the importance of having a robust issues management plan in place. Despite the bank’s strong business performance, the fallout from this crisis has resulted in multiple senior executives losing their jobs and a significant drop in share price.

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Heinz Marketing

APRIL 7, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. That crisis caused much anxiety for me and many of my coworkers. Leadership matters. Give grace.

Thought Leadership 121

Thought Leadership Business Work Management Marketing Management 121

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication?

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Examples Brand Identity Branding Public Relations 111