Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. billion in revenue in the U.S.

Guidelines 110

Guidelines Deliverability Transparency Click Rate 110

Marketing Insider Group

NOVEMBER 21, 2022

Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. This practice is commonplace in all the big and popular digital marketing conferences today.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

KoMarketing Associates

JULY 12, 2022

Marketers have a wide array of marketing technology (martech) at their fingertips. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology. Marketers are clear early adopters.”.

Purchase 221

Purchase Statistics Custom Publishing Marketing Report 221

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

JULY 27, 2021

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. By the 2010s, people were using AR on their smartphones (remember Pokémon GO?) AR and VR — The “Before”.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. We’ll cover: What is augmented reality (AR)?

Planning 139

Planning Marketing Management Marketing AI Paid Search Agency 139

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. Both provided a summary of the different categories of marketing technology and the purpose of each technology.

Marketing Automation Services 127

Marketing Automation Services Bundling Marketing Management Public Relations 127

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Martech

MAY 30, 2023

Immersive reality. Virtual reality. That may be because they are the future of online life and we don’t know exactly what that future will look like. This is a marketing channel that matters. She’s written three books: “The Augmented Workforce,” “Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Webbiquity

JANUARY 25, 2021

Trend #5: Augmented Reality. Augmented reality (AR) is another tech component that is finding its use in web design. AR’s capability to enhance businesses’ digital capacities will be used increasing in coming years. Web design specialists should avoid horizontal scroll for important copy on the page.

Design 293

Design Trends Marketing Websites Gartner 293

Kaon

SEPTEMBER 20, 2017

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

Advertising Agencies 167

Advertising Agencies Press Lead Ranking Product 167

ClickZ

JANUARY 21, 2021

30-second summary: AR serves as one of the best opportunities for digital marketers to promote their product effectively. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. Using AR with digital marketing strategy gives an authentic and unique perspective to the brand.

Marketing & Strategy 140

Marketing & Strategy Marketing Strategy Planning Work Management 140

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. But are you confident that you know everything about it? Well, if you are still thinking about creating a page or an e-commerce website, you need to catch up with the real world. Wait, there is more.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. Spatial computing” and AR. Apple has held off on getting into the AR/VR space while Meta struggled over the last two years to get headsets and the “metaverse” to seem cool and get widely adopted.

Paid Search Agency 134

Paid Search Agency Merchandising Advertising Agencies Pricing 134

Kaon

FEBRUARY 28, 2019

Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0:

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Marketing Insider Group

NOVEMBER 12, 2019

Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. Augmented Reality. Augmented and virtual reality technology solutions are becoming more commonplace and affordable. Quick Takeaways. A Move Towards Sustainable Events.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Martech

JULY 5, 2022

Either take them into the world through the viewing goggle (virtual reality) or show them the image as it would appear in their home (augmented reality). This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. Smith, COO of VR and AR platform The Glimpse Group.

Planning 117

Planning Storytelling Advertising Agencies Paid Search Agency 117

KoMarketing Associates

SEPTEMBER 26, 2019

Although augmented reality (AR) is growing in popularity, new research suggests that marketers still have a long way to go in terms of implementing this form of martech and seeing positive results. In addition, most respondents (39 percent) also said that they still face financial hurdles when it comes to implementing AR.

Customer Surveys 122

Customer Surveys Creativity Statistics Marketing & Strategy 122

Kaon

OCTOBER 18, 2017

Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution. Kaon Interactive , provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR , and virtual reality solution, Kaon VR , are now available on the new ASUS ZenFone AR.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. With digitization, we’re also experiencing 3D, QR codes, augmented reality, virtual reality and precision addressability.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

Biznology

MARCH 22, 2020

Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 Bring AR to Your Conferences and Other Events.

Paid Search Agency 104

Paid Search Agency Planning Barriers Forecasting 104

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Kaon

AUGUST 23, 2017

Colin was interested in how Kaon is using augmented reality (AR) and virtual reality (VR) for the enterprise. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Kaon’s game, Terra: Out of the Badlands, was one of the first MMORPGs on the market. August 14, 2017. By Colin W.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. AI advances are astounding.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Salesforce Marketing Cloud

FEBRUARY 21, 2024

Let’s take a few minutes to review the industry trends that are changing field service as we know it — and discover how leading companies are using the latest tools to improve efficiency, attract a new generation of workers, and thrive in the face of a skilled labor shortage. AR will also make it easier to collaborate remotely.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JULY 19, 2017

Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality. This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while about AR.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

AUGUST 9, 2017

Last week, Kaon Interactive participated in the VR/AR Association Boston Chapter (VRARA) Midsummer Event at Cambridge’s newest incubator and co-working community Alley Cambridge , powered by Verizon. It was an exciting evening of networking and sharing with Boston’s vibrant and innovative VR/AR community.

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. The 8th Wall-powered WebAR ad experiences are distributed through Emodo’s ad supply chain and audience targeting solutions. Why we care.

Advertising Agencies 137

Advertising Agencies Advertisements Advertising Paid Search Agency 137

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Tactics 120

Kaon

SEPTEMBER 6, 2017

As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space.

Features 0

Features Branding Brand Identity Mobile Marketing 0

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Sales of VR and AR devices will reach $1.8 Keep reading!

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Kaon

AUGUST 15, 2018

VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution. This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Where are we in this revolution?

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150