Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 114

Social Media Training Course Resources 114

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. Marketing Strategies for Black-Owned Businesses. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. Become a thought leader in your space.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. How data and analytics impact public relations.

Public Relations 105

Public Relations Stats Work Management PR 105

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Diluting your brand’s perception in the market.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Enterprise Management 97

Enterprise Management Business Peer-to-peer Work Management 97

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. – Brené Brown (Researcher and Storyteller). "If That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill. Cost of content creation.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 132

Work Management Marketing Management Marketing Automation Services Service 132

Martech Advisor

FEBRUARY 10, 2020

Begin by understanding your business goals and their respective marketing objectives. It’s imperative to involve stakeholders from the IT and marketing departments since they’ll be the primary users of the CMS. For instance, if you’re planning to enter a new market, you might need a multilingual website.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Facebook, Twitter, Blogs have diff context. What are the benefits? kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Facebook, Twitter, Blogs have diff context. What are the benefits? kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. Your Website.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Not all content fits every platform.

Research 251

Research Content Marketing Work Management B2B Thought Leadership 251

Hubspot

JUNE 27, 2017

With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an incredible experience. To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. 6 Lessons in Digital Storytelling from J.K.

Storytelling 78

Storytelling Communities Custom Publishing Marketing Analytics Tools 78

Hubspot

DECEMBER 19, 2013

Take a look, and enjoy reliving these marketing content masterpieces! This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. The Content Marketing Deluge. 7) Google Analytics in Real Life. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Brand storytelling in action: Shinola.

Storytelling 109

Storytelling Brand Identity Branding Communities 109

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Content Standard

MARCH 15, 2019

.” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense. Do Diversify Your Content Marketing Mix. Diversify your content marketing mix.

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. Make a list of the reasons a prospective buyer might purchase your competitor’s product above other solutions in the market.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Hubspot

MAY 9, 2019

These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses. Marketing Fundamentals: Who Is Your Customer? How Websites Work by Google Garage.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry. I have conversations with marketers every week about tackling these challenges. Jake, New York.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Content Standard

OCTOBER 9, 2018

From Facebook Messenger, to Twitter DMs, to private stories on Snapchat, dark social activities now comprise a surprising role in the overall social media landscape. Consequently, the role of dark social media marketing is growing as well. But for many brands, this strategy remains mostly confined to the shadows.

Social Media 87

Social Media Social Marketing Media Paid Search Agency 87

CoSchedule

JANUARY 19, 2023

Summary: This book’s title tips off the premise: we’re after 10x marketing results. This means drafting a binder full of charts and best guesses and calling it a marketing plan is doomed to fail. It’s too crowded and the world moves too fast for “copycat marketing.” Phase 1: Plan Your 10x marketing journey starts here.

Planning 57

Planning Marketing Analytics Tools Privacy Policies Template 57