Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Terminus

MAY 3, 2024

In our recent webinar, How to Unify GTM Teams Using a People-First Approach, Sophia Agustina, Global Brand-to-Demand Strategy Leader at Cross IBM and Adrian Chang, VP of Growth and Customer Marketing at MindTickle, shared their insights on how to foster strong collaboration among go-to-market (GTM) teams.

Marketing Analytics Tools 32

Marketing Analytics Tools Planning Webinar Metrics Marketing & Strategy 32

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

Content Standard

JANUARY 21, 2016

As the director of marketing at Skyword, I travel for work, but I never really get the chance to know many of the cities I visit. Digital marketers are the new harbormasters—keeping the ports open, active, safe, and efficient. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

As the director of marketing at Skyword, I travel for work, but I never really get the chance to know many of the cities I visit. Digital marketers are the new harbormasters—keeping the ports open, active, safe, and efficient. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 318

Social Media Social Marketing Planning Tips 318

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 115

B2B Marketing Search Marketing B2B Google 115

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. So, how can you know which analytics metrics are most important for you to focus on? But no two businesses are alike.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

B2B Marketing Exchange

OCTOBER 6, 2023

For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. Find your B2B North Star at the 2024 B2B Marketing Exchange. The post Registration Open For #B2BMX 2024 appeared first on B2B Marketing Exchange. Registration for the 13th annual event is officially open!

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

ClearVoice

OCTOBER 27, 2023

In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. Here are some trends we see shaping the future of CRO and digital marketing.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Oktopost

APRIL 28, 2021

Sales and marketing professionals at all levels will find value in Derek’s interview. He has a knack for storytelling as he shares his tips for holding people accountable as a leader and so much more! New episodes air every Thursday on B2B Marketing Now , the #1 podcast channel for the modern-day marketer on the internet.

Marketing Analytics Tools 95

Marketing Analytics Tools Storytelling Startups B2B Sales 95

Martech

JANUARY 6, 2023

While not shocking, what stood out was their approach to the role and perceived context of the market. I’ve worked with hundreds of marketing and go-to-market leaders. Within those engagements, we evaluated five CMO and one head of marketing roles. Unless the GTM strategy is a pivot, look closer to internal candidates.

CMO 119

CMO Tips Work Management Marketing Management 119

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 112

Social Media Training Course Resources 112

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Seismic

APRIL 22, 2021

The report evaluates how B2B organizations leverage sales enablement practices and technology to support go-to-market activities and drive successful business outcomes. . Our survey also found that go-to-market (GTM) integrations are important to help businesses extract greater value from their sales enablement solution.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Landing Pages Storytelling 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Bannerflow

APRIL 16, 2020

However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Velocity Partners

JUNE 6, 2023

Performance marketers love engagement metrics because they feel specific. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action. Here’s what we came up with.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

MKT1

FEBRUARY 27, 2023

When we aren’t newsletter-ing, we’re managing a fund. So, we interrupt our regular marketing posts to tell you a bit more about MKT1 Capital. If you are a marketer looking to get into investing, this one is especially for you. Marketing is now the differentiator. The best teams don’t always win.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies.

Social Networks 165

Social Networks Business Work Management Social Media 165

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

SmartBug Media

MAY 11, 2021

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. What has changed over the years are the strategies you implement at every stage of the email marketing process. Word-of-mouth marketing grabs people’s attention and encourages engagement.

Marketing AI 59

Marketing AI Email Marketing Marketing & Strategy Marketing Strategy 59