KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.

Features 48

Features Paid Search Agency Social Media Communities 48

Brandpoint

APRIL 12, 2023

From budgeting changes, interest in AI and CBD, and common challenges and tactics, this extensive report dives into what PR and comms pros are thinking about right now and the likely areas of focus in the next three years. Download the full 2023 Future of the PR Industry here!

Forecasting 62

Forecasting PR Public Relations Tactics 62

Moz

NOVEMBER 11, 2019

There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general. Here are the biggest insights. Of course not.

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

Webbiquity

OCTOBER 25, 2021

Online and offline marketing tactics need to be integrated to produce optimal maximum results. Ads in newspapers and magazines, as well as brochures, flyers, and of course, posters, are all viewed as trusted marketing materials. With that in mind, here are five ways creative posters can help you to grow your business.

Creativity 286

Creativity Business Banner Ads Banners 286

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

Social Media 108

Social Media Advertisements Advertising Tools 108

Onalytica B2B

SEPTEMBER 22, 2017

Mark has been named a 2016 Top 20 influencer of CMOs by Forbes Magazine , a Top 25 Social Media Keynote Speaker by Inc Magazine , and a Huffington Post Top 50 Most Social CEO. Artificial intelligence – AI will be added to nearly every marketing tool, tactic and campaign.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 122

B2B Marketing Search Marketing B2B Google 122

Biznology

MARCH 28, 2019

Wouldn’t the cover of a trade magazine read by your target market be better? So craft a story that the publishers of that trade magazine – and others like it – can’t say no to, and stop worrying about getting your face on billboards. Here are a few thoughts to keep in mind: Redefine Viral. Micro Fame Works Wonders.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Martech

MAY 30, 2023

Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian. She is also the founding director of the Center for Emerging Media and Narrative at Arizona State University. In your inbox.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 118

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. When it comes to driving value, content marketing beats advertising (almost) every time.

Advertising Agencies 316

Advertising Agencies Advertisements Advertising Paid Search Agency 316

Industrial Marketing Today

JULY 24, 2012

What were the most effective SEO tactics used for lead generation in 2012? In the chart below, I have added green arrows next to the traditional marketing tactics that are still popular (top 10) within the industrial sector. I have recently used trade magazine ads and direct mail for manufacturing clients.

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Martech

FEBRUARY 7, 2023

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. Get MarTech!

Paid Search Agency 103

Paid Search Agency Advertising Agencies Click Rate Lead Scoring 103

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. Magazine writing may or may not be more interesting or fulfilling, depending on the person.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Contently

JUNE 1, 2020

However, avoid overuse of the word “local,” another meaningless trope enjoying a surge in popularity. “’The local cheese, the local market,’ that means nothing to me,” said Nick Papa, marketing copywriter at online magazine and travel company Atlas Obscura. Has it been in the family for five generations?

Content 217

Content Keywords SEO Copywriting 217

Stevens & Tate

JUNE 7, 2021

For instance, running commercials on TV or radio, placing ads in magazines or newspapers, or putting up billboards outside. Most outbound marketing tactics are expensive. Outbound marketing tactics can still be incredibly useful. There’s a reason why businesses still run large ad campaigns in magazines or on TV.

Top of Funnel 73

Top of Funnel Inbound Marketing Paid Search Agency Marketing & Strategy 73

Akoonu

FEBRUARY 2, 2017

You printed collateral, produced mailers, shipped things around the country, crafted beautiful product packaging, wrote ad copy for print, purchased advertising in magazines and newspapers. Way back then, marketing was mostly physical. All very tangible outputs, and all very expensive to produce.

Tactics 40

Tactics Paper Internet Marketing Marketing 40

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Contently

OCTOBER 5, 2020

It’s a tactic I’d strongly recommend, especially if you have a trusted blog or resource center. Take Marriott, one of our clients, which uses this approach on its Marriott Bonvoy Traveler magazine. Traveler covers 87 destinations around the world, and each section blends local tips with in-depth features and profiles.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

SmartBug Media

JUNE 11, 2021

Plus, many long-standing institutions grapple with the need to please stakeholders by upholding traditional marketing tactics that are considered “tried and true.”. How to Transform Higher Education Marketing Tactics for the Digital Landscape. Keep building loyal relationships throughout the year with these tactics.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

ClearVoice

SEPTEMBER 14, 2022

From print magazines to Twitter threads, these brands made waves with their excellent use of words. This clever copy tactic seems very appropriate, given it was a message bidding the crazy year of 2020 farewell. Excellent ad copy examples. Anyone wondering how to write ad copy that sells should pay attention. Heinz #mayochup.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. 97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation. " – Entrepreneur Magazine. But those that didn't had to work harder to catch up. " Unique visitors. Time spent on website / or app.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Contently

AUGUST 12, 2021

In March 2020, Sunshine Flint, executive editor of HP’s brand publications Innovation magazine and The Garage , hired someone to help her team produce more content. The digital magazine came out the same month, and the print version was released in July. “That sparked an idea,” Flint said. Bringing Innovation to life.

Creativity 200

Creativity Television marketing Storytelling Lead Ranking 200

Marketing Insider Group

MAY 12, 2020

Harry’s Launched An Editorial Magazine. They launched and a digital editorial magazine called Five O’ Clock that provides customers with tips about grooming, wellness, productivity, happiness, family, and more. Borrow ideas and tactics and apply them to your own content strategy. Tip #8: Keep watching other brands.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Liveintent

NOVEMBER 23, 2021

So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer? These tactics all drive back to that raw, recyclable materials – reader loyalty – and can be used to sustain your newsletter and your larger organization.

Newsletter 124

Newsletter Loyalty Business Curation 124

SnapApp

FEBRUARY 23, 2015

Today, we’ll dig a little deeper into advanced tactics for building buyer personas that will make them even more powerful in guiding your content marketing decisions. Do they go online, or do they prefer to learn in-person or by reading newspapers and magazines? Learn Their Information Consumption Habits.

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

Marketing Insider Group

JULY 13, 2020

The first television commercial combined two familiar things – a black and white magazine photo of a clock sitting on the screen while an announcer read radio copy. During the first wave of any technology, people use it to do familiar things in better, faster, cheaper ways.

CMO 200

CMO Marketing AI Paid Search Agency Work Management 200

InsightSquared

JULY 27, 2018

Spend the day learning from experts around relevant tactics that you can put into action when you get back to your desk. Nate Silver was named one of “The World’s 100 Most Influential People” by Time magazine after he successfully called the outcomes in 49 of the 50 states in the 2008 U.S. presidential election.

Outreach 120

Outreach Creativity Advertising Agencies Network Marketing 120

6sense

SEPTEMBER 29, 2021

Chief Analyst at TOPO, Craig Rosenberg, will be at Breakthrough to discuss the tactics that world-class organizations employ to successfully drive their ABM initiatives at scale. Today’s revenue teams can’t continue to rely solely on broad-based email tactics to generate demand,” said Rosenberg. “We

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Marketing Insider Group

JUNE 8, 2020

Marketing storytelling is one of the most important tactics you can use to engage your audience. When their magazine would be released, online videos would support that content. It was her interview in the Association of National Advertisers (ANA) that I found fascinating, and it became an. inspiration for my book Mean People Suck.

Storytelling 274

Storytelling CMO Paid Search Agency Companies 274

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Often companies think that modifying their tactics, such as redoing their website, will be enough. Since then, we’ve all come to accept that proper positioning improves your probability of success.

Lead Ranking 184

Lead Ranking Case Studies Work Management Marketing Management 184

Oktopost

APRIL 26, 2021

This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Use this tactic sparingly so as not to seem too self-serving. Online magazine The Cook’s Cook was looking for a way to reach more individuals and started a Facebook group. Share the results, deliver on their opinion.

Social Media 157

Social Media Media Ad Exchange Work Management 157

ViewPoint

APRIL 26, 2013

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. 5 Tactics to Grow Your Email List. Via B2B Marketing Insider. Via MarketingProfs.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

Brandpoint

OCTOBER 7, 2021

Let’s start with the basic differences: Content marketing refers to the creation of shareable content ­— whether it’s videos, blogs, eBooks, podcasts or magazines — that brands publish to increase brand awareness, establish trust with an audience, attract new customers, nurture leads and ultimately drive sales. What is copywriting?

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Contently

NOVEMBER 2, 2018

Today, with so many helpful guides on tactics and strategy available, brands new to content marketing have more of a roadmap for success. At Content Marketing World, the magazine won awards for Best New Print Publication and Project of the Year. Here are four types of brands that can benefit the most.

Paid Search Agency 167

Paid Search Agency Companies Content Marketing Planning 167

Content Standard

FEBRUARY 12, 2019

The important thing to remember is that these physical marketing tactics alone won’t get your story told, just as focusing purely on the digital is a dangerous game. It’s why many brands continue to publish actual magazines. And, of course, by going to the ASOS website, you can “ shop the magazine.”

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. This tactic has been adopted by a number of brands to capture the market’s attention and deliver them superior value. AR technologies allow you to do this.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Directive Agency

JUNE 2, 2017

Instead, what we can offer is some innovative tactics we’ve employed to make better use of B2B marketing conferences. Some of these tactics will be things you can do yourself at the actual conference. Before we dive into the tactics, let’s make sure you know which dates to save on your calendar.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45