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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Rosetta Stone.

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How consumers are contacting brands on social media this holidays

Martech

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Discovering new products. customers (67%).

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page.

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5 Common Digital Marketing Mistakes

FMG Suite

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. They might blog, but only inconsistently, and they might avoid social media. Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. What is worth the time? What is the next step?

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The Benefits of Inbound & Outbound Marketing

Stevens & Tate

It refers to the strategy in which you advertise directly to a broad audience instead of waiting to be found by them (TV commercials, radio ads, and magazine ads are all examples of outbound marketing). Like putting your site on a billboard ad or magazine ad, encouraging consumers to follow you on social media in your store, etc.

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Linking Up On LinkedIn

FMG Suite

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Most financial advisors I speak with are either seeing fantastic results from social media—or none at all. million from social media initiatives. million from social media initiatives. But that’s far from the truth. Avoid passive language.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social.