Marketing Insider Group

JANUARY 16, 2020

I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. how-to guide, opinion, listicle, case study, video, interview, report) so plan accordingly. Sometimes your audience won’t explicitly tell you what it wants.

Planning 301

Planning Conversion Top of Funnel Custom Publishing 301

Liveintent

NOVEMBER 2, 2021

” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine. ” A 2021 LiveIntent study also found that nine in 10 advertisers see newsletters as a valuable way to reach their target audiences and personalize communication.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Envy

MARCH 11, 2019

Dark reading is a magazine style blog covering the whole gamut of cyber security. The blog is literally awash with news items, opinions, and guides. SC Magazine. Twitter: @SCMagazine SC Magazine is a long standing cyber security industry standard magazine, going back to the formative years of cyber security.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Navigate the Channel

JANUARY 2, 2024

In the annual study by BrightLocal , surveyors found that 98% of consumers read online reviews and 76% of people “always” or “regularly” read online reviews for local businesses. They place more trust in the opinions of friends, family and experts they know personally. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Savanta

MAY 8, 2013

In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Select the wrong methodology and participation rates may be low or real opinions hard to uncover. B2B Marketing Magazine column International surveys and market research'

Research 120

Research B2B Marketing B2B RSS 120

nDash

AUGUST 18, 2020

Also, look up relevant trade magazines, and use Google to search for keywords related to your article within those brochures. Study Competitor Websites. While it may be an excellent stance, there could be other valid opinions. Set your Google News alerts to tell you when something exciting is happening in that specific industry.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

6sense

OCTOBER 22, 2021

This isn’t unreasonable since lots of opinions went into the initial purchase decision. And more opinions will emerge as they continue to use the product or service. Thankfully, many B2B customers do share their opinions on review sites. They may feel their company’s experience is privileged information. The Flip Side.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

ClearVoice

JULY 9, 2021

Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Also, influencers tend to offer a more hands-on, visual experience that’s different from traditional magazines or publications. In some ways, this may make consumers more likely to convert. Statista ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Paul Gillin

JULY 15, 2011

They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Some products have been historically misunderstood by the public, and marketers are tasked with creating educational content to realign public opinion with the truth.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Huptech Web

DECEMBER 2, 2022

Studies have shown that less than half of online consumers trust ads with users and online reviews over the content within magazines, TV, and newspapers that brands create. A study by Merkley and Partners reveals that approximately 93% of customers value user-generated content when purchasing. Case Study. Video Content.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Onalytica B2B

AUGUST 23, 2017

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Hubspot

MAY 7, 2024

A recent empirical study exploring the impact of entrepreneurial traits and their implications for enterprise success finds: “ Strong positive co-relations between traits and enterprise success. People Management in Action (Example) I was recently reading an article in Elite Business Magazine about entrepreneurship and people management.

Enterprise Management 61

Enterprise Management Work Management Marketing Management Paid Search Agency 61

B2B Memes

MARCH 11, 2011

Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. There have been studies that show people respond better to people versus brands. But I use my @MaureenEditor account as the face of the magazine. Do you manage a social media account for your magazine? It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

Contently

APRIL 23, 2020

What is your opinion on sending email content regarding the current situation? Condé Nast isn’t about to launch a magazine to help content marketers measure ROI. Once you figure out where your audience spends their time, study that channel to figure out what works best. Here's why 1/ [link].

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Hubspot

JULY 13, 2018

To give you an idea of how extensive market research can get, consider that it can either be qualitative or quantitative in nature -- depending on the studies you conduct and what you're trying to learn about your industry. Interviews. Qualitative information.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Navigate the Channel

SEPTEMBER 27, 2023

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Salesforce Marketing Cloud

MAY 2, 2022

Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. According to a global “ Strength of Purpose ” study by Zeno Group, consumers are four times more likely to trust and purchase from a brand with a strongly-articulated purpose. Get a 360° view of success. Moreover, they are 4.5

Allocation 98

Allocation Fulfillment Trust Marketing Consulting 98

Scoop.it

SEPTEMBER 30, 2022

By studying your blog site’s performance, you can easily discern which of your previous blogs are getting traction and which aren’t. Finding topics doesn’t always have to come from studying metrics– they can be found in online conversations, too. Another helpful tool for your WordPress blog is Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Hubspot

NOVEMBER 12, 2018

They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. They use their podcast, Retail Gets Real , and their online magazine, Stores , to tell stories about thriving retail brands too.

Enterprise Management 76

Enterprise Management Forrester eCommerce Best Practices 76

Hubspot

MARCH 15, 2021

Consider this study from William Poundstone's Priceless: The Myth of Fair Value (and How to Take Advantage of It). But the study didn't end there. But according to the study, the subjects felt both the first and the second examples were much higher than the third. Obviously, that trend is less than ideal. Why is that?

Pricing 81

Pricing Price Case Studies Paid Search Agency 81

Blue Flame Thinking

AUGUST 9, 2018

A number of years ago, I stumbled upon Smith Magazine, an online publication consisting of six-word memoirs. It’s a keepsake and a study in data representation all in one! Fostering an environment where people feel they can challenge an opinion and offer their own allows pros and cons to be discussed, enabling a stronger outcome.

Storytelling 40

Storytelling Case Studies Opinions Creativity 40

Optinmonster

APRIL 9, 2020

Case Studies and Testimonials. Case studies and testimonials act as social proof for your business. So, craft newsletters to show off your business’ case studies, testimonials, and reviews like Eight Sleep does below. People love sharing their thoughts and opinions. Show Off User-Generated Content. Ask for Feedback.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Savanta

JULY 20, 2012

Have a cast of memorable characters – include video vox pops from customers and case studies which emphasise this is not abstract or theoretical but reality. Couple research findings with other internal or external information needed to make a fully informed decision, e.g. sales trend data, macro-economic data, industry analyst opinion.

Case Study 120

Case Study Case Studies Opinions Research 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Chris Koch

APRIL 10, 2009

Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group. Is it only focused in knowledge intensive industries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Contently

OCTOBER 19, 2016

On occasion, I still browse the homepages of Slate, The Atlantic, and New York magazine , but my loyalties have shifted from publishers to writers. Why search for any old cultural opinion when I can seek out Wesley Morris ? But over time, my habits changed, and not just because Grantland died prematurely ( RIP, you are missed ).

Twitter 60

Twitter Social Media Loyalty Case Study 60

Content Standard

NOVEMBER 19, 2015

My favorite part of monthly magazines is the Editor’s Letter. The Editor’s Letter reveals a human element of the publication—written in the first-person voice—and reminds the reader that magazine work is never finished. Testing and data over opinions and conventions. Rapid iterations over Big-Bang campaigns.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

My favorite part of monthly magazines is the Editor’s Letter. The Editor’s Letter reveals a human element of the publication—written in the first-person voice—and reminds the reader that magazine work is never finished. Testing and data over opinions and conventions. Rapid iterations over Big-Bang campaigns.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

ConvertKit

OCTOBER 21, 2020

These days, the best news isn’t found in magazines or the newspaper, or even on the web. Interviews and case studies. Become the go-to person for updates and opinions on your chosen niche by sharing your thoughts with subscribers each week. . #3: Austin Kleon’s weekly newsletter. #4: 4: First Person Artist by Kimberly Brooks. #5:

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Hinge Marketing

AUGUST 22, 2016

In research we conducted for our study Finding Experts: Why & How Clients Seek Visible Experts ® we found that expertise is the number one criterion when selecting a professional services firm, and it’s often the factor that tips the scale in favor of the selected firm. Expertise transcends family, friends, and low prices.

Differentiation 48

Differentiation Case Studies Thought Leadership Webinar Metrics 48

The ROI Guy

NOVEMBER 30, 2011

To better manage spending and risk, finance is playing a more active role in most purchase decisions, this according to a recent study by CFO Magazine. The study reflects the opinions and activities of 570 U.S. Direct Cost Reductions or Purchase Avoidance 2. Labor Savings/Increased Speed 3. corporate executives.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

Engagio

MARCH 25, 2019

So, whether you’re just getting started with Account Based Marketing or you’re gaining some momentum and want to skyrocket your growth, study these ABM marketing tactics to take 2019 by storm. They trust you and value your opinion before you pitch a damn thing. Social Selling Hits its. The difference? But why?

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. . Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Exo B2B

OCTOBER 12, 2017

Several studies have actually focused on the subject of the average reader’s attention time on blogs and other electronic media. At least those good practices haven’t changed: the text must be accompanied by images, videos, and, in my opinion, hyperlinks to captivate, retain and engage the reader / potential lead.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Outgrow

DECEMBER 20, 2022

And they also got some, local newspaper mentions and magazine mentions as well. And they also ended up getting local newspapers as well as New Jersey magazines picking them up as well. Saksham Sharda: So are case studies like this available on your website for any listener who wants to like check them out? Mickie Kennedy: Yes.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. What is it? Maria Popova.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100