Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

NOVEMBER 1, 2020

Here are some of the popular lead magnets for the content marketing campaigns: E-Book Webinars Quizzes Courses Videos. Long Tail Keyword. For a small to mid-scale business Long tail keyword is a way to go, because it is easy to identify the intent of these keywords. This is called as lead magnets.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Most B2B sales cycles are long and complex. Failure to Nurture Leads Correctly.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. Webinars and events : Scales education in the form of training, round-tables and on-demand webinars, allowing Sustainability to reach multiple suppliers at once.

Work Management 91

Work Management Budget Programs Marketing Automation Services Marketing Management 91

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. SEO tools are essential when it comes to effective strategizing.

SEO 111

SEO Research Enterprise Management Tools 111

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Biznology

APRIL 28, 2017

You know you can fall asleep wherever you are, as long as you can maintain your ritual. After a few months, my client was positioning for long-tail and head keyphrases. Does it correlate to a certain something that happened (for instance, a webinar series)? Is it blogging? Teaching small classes? ” Well yes and no.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. You can do this by creating online articles, hosting webinars, and sharing tutorials on cybersecurity measures and best practices.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SalesIntel

AUGUST 14, 2023

Consider engaging with your audience through various channels, such as email marketing, social media, webinars, or industry events. While the “earn before you buy” approach may take time, it is a necessary step for long-term success. Observe the response rates, the level of engagement, and the feedback received.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Vision6

JANUARY 19, 2021

A little goes a long way. That means keeping up to date with: New product launches Email marketing Webinars and conferences Ad campaigns Influencers and affiliates. By attending webinars and conferences you’ll gain insight into competitor strategy. One way to do this is by targeting your competitors’ long-tail keywords.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Marketing Insider Group

NOVEMBER 7, 2022

How long do they stay? Research your SEO rankings and positions against those “short-tail” keywords. Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. Engage: Are you building a relationship with these new folks. How many times do they visit?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Sprout Social

JULY 1, 2021

Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Don’t ignore low-volume and long-tail keywords. These highly specific phrases are often called long-tail keywords. Low conversion rate.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Marketing Insider Group

FEBRUARY 1, 2021

Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. If you’re a new business or in a highly competitive industry, focus on targeting long-tail keywords. They’re easier to rank for than shorter keywords.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

MAY 26, 2023

Have a webinar transcript you want to turn into some social posts? Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. This means that even if you create a podcast episode or a webinar, you can make it accessible and searchable.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Binary Demand

MAY 2, 2023

Inculcate SEO strategy with long-tail keywords When dealing with SQLs, you should focus on search engine optimization techniques. It’s essential to prioritize using long-tail keywords as they can help target a specific type of buyer who is more likely to become your customer.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Method and Metric

APRIL 22, 2020

On Wednesday, April 29, 2020, at 10:00 AM PDT, we’ll be hosting a free webinar to help raise funds for those impacted by COVID-19 and also to help small business owners (or those new to SEO), leverage the power of search engine optimization to grow their business. What’s the point of the webinar? Alright, so let’s get started!

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Organizing content topics and long-tail keywords around search intent is a simple way to organize your approach. SEO primes long-term growth, and PPC provides an immediate impact. Funnel Envy can help.

Paid Content 62

Paid Content PPC Traffic SEO 62

Biznology

MARCH 23, 2016

Chris Abraham’s latest webinar was about influencer marketing. In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. You built it, where are they?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

KEO Marketing

NOVEMBER 21, 2016

There are various types of goals a business may define as a conversion; downloading a white paper, registering for a webinar or requesting collateral etc. Most keywords come in two types: core keywords and long-tail keywords. Here are seven metrics to track that will help determine the effectiveness of your campaigns.

SEO 69

SEO Long Tail Marketing Campaigns Effectiveness 69

Unbounce

JUNE 1, 2021

Sign up for your webinar. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline. That engagement can come in a variety of forms: Click through an intriguing display ad. Engage with your social content. View multiple pages on your website. Subscribe to your newsletter.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Biznology

JUNE 8, 2018

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. In a Webinar hosted by Mike Moran, I called them keyword knowledge graphs. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Brightedge

JUNE 3, 2020

BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty. We brought together industry-specific research to educate our audience on how search insights have changed.

Research 80

Research SEO B2B Long Tail Marketing 80

Brightedge

JUNE 10, 2021

We had a great time hosting our webinar around SERP analysis last week. For example, in the webinar, we were looking at school supplies. As we mentioned in the webinar, you can combine filters so you can have multiple universal results represented in your result. Office supplies”).

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

SmartBug Media

MAY 20, 2021

I bet they could pick out one long-tail, low-difficulty keyword and write a blog post targeting it in the same amount of time they’d spend fiddling with spreadsheets. Is there really no better use of your team’s time than exporting and formatting the data one system provides so it will import correctly into another system?

Examples 98

Examples Marketing Automation Services Long Tail Marketing Business 98

LeanData

APRIL 22, 2021

As the roles of account executives (AEs) are responsible for closing deals at the tail end of the buyer’s journey, SDRs are responsible for the front end of the journey, setting the table for AEs to succeed. Automatically track how long your process is taking for each lead, and how quickly your team is working those leads.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

MeetingOne on Webinars

AUGUST 27, 2019

Do you know where webinar marketing really begins? Before the emails, the social posts, the online ads…you have to create a compelling webinar title! Your webinar title has to be catchy – even spicy! Zest and character go a long way in spiking interest in potential attendees. Building out a Webinar Title .

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Moz

FEBRUARY 10, 2020

It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. What are featured snippets? that didn’t work.

Case Study 67

Case Study Case Studies Features Studies 67

ClickZ

OCTOBER 20, 2020

With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Employing SEO, or Search Engine Optimization, to your marketing campaigns will yield a significant increase in traffic to your website.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

SmartBug Media

APRIL 22, 2019

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. Microsoft hosts thousands of events each year, ranging from in-person to on-demand webinars, and they funnel all of the interested traffic to events.microsoft.com. Keywords in Your URL.

SEO 63

SEO Domain Long Tail Marketing SERP 63

SmartBug Media

AUGUST 24, 2022

A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. How Do You Build Inbound Marketing Campaign?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Goodish Agency

MARCH 10, 2021

What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role. Now we’re seeing that this isn’t just a short-term adjustment but a long-term strategy. free demos), overcoming objections, and closing the sale. Market Segmentation Tips.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Hubspot

MARCH 3, 2020

Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. Here's an example of a page that is well optimized for local search.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Directive Agency

JUNE 10, 2020

These are webinars, studies, PDFs, and other types of online or downloadable content. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases). Answer: Here at SEMrush, we use all kinds of lead generating strategies. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90