Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Pretty much, why spend $25,000 or $2,500 per influencer post when you can pay under $250 , is what they all say.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

ClearVoice

APRIL 16, 2021

What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. Knowing your return on ad spending helps you both advertise and spend more wisely. How to calculate return on ad spend. How to improve return on ad spend.

ROAS 52

ROAS Spending Ads Long Tail Marketing 52

Marketing Insider Group

JANUARY 2, 2024

Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. You won’t regret spending money on this – it affects everything down the line, including your search rankings. Compress images, leverage browser caching, and use Content Delivery Networks (CDNs) to enhance speed.

SEO 232

SEO B2B Work Management Long Tail Marketing 232

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! It’s easy to see why search dominates the long-tail concept, though.

Long Tail Marketing 107

Long Tail Marketing Case Studies Case Study Studies 107

Marketing Insider Group

JUNE 13, 2023

Image Source An Example of Calculating Cost Per Lead Here’s a quick example of calculating your cost per lead for a campaign: Suppose you spend $5,000 on a pay-per-click campaign that runs for two months and generates 100 leads. From there, you can determine where to focus your marketing spend.

Cost per Lead 228

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 228

Martech

MAY 14, 2024

Dig deeper: Goodbye to cookies: Digital advertising’s leap in the dark Targeting niche audiences with AI We can now exploit sophisticated machine learning models for bespoke and long-tail content targeting.

Advertisements 98

Advertisements Advertising Classified Ads Long Tail Marketing 98

ClearVoice

SEPTEMBER 12, 2022

It’s also impractical because you can spend a lot of time chasing small details and lose sight of the larger, more universally-important SEO strategies that benchmarks are designed to measure and compare. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Contently

JANUARY 17, 2020

Since Google has shifted to semantic search , you want to focus on long-tail keywords associated with a question that someone’s trying to answer. You need to create content that inspires people to link, share, and spend time on page. And you need Google to see you as an expert in the core topics you’re covering.

SEO 212

SEO Content Marketing Planning Long Tail Marketing 212

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Navigate the Channel

DECEMBER 20, 2023

Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. This ensures that your ads are shown to the most qualified and relevant audience, reducing wasted ad spend.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

SmartBug Media

FEBRUARY 19, 2020

If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail. In contrast, using a long tail keyword like “organic hemp cat toys” will help you reach a qualified audience and will have a lower CPC because there will be less competition.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Martech

MAY 10, 2024

Adtech is stepping in to measure, prove return on spend and manage brand safety in gripping, sometimes contentious, environments. “As Data from media analytics firm Guideline found podcast gross media spend up 21.7% Podcasts are projected to reach $2.6 billion by 2026. The drought is largely over. in Q1 2024 over Q1 2023. Monthly U.S.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 86

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Brightedge

MARCH 1, 2024

Since users must wait for SGE results to render, they spend more time viewing the search engine results page (SERP), and they might opt to skip hitting the "generate" button, bypassing the SGE result. The pattern observed over recent months, and especially in February, suggests Google's inclination towards favoring the opt-in experience.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Hubspot

APRIL 22, 2020

For instance, Gen Z spends more time online each day than millennials. Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.".

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Martech

MARCH 1, 2024

Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.” And it can actually free them up from the time they used to spend manually assorting, to move to where they can now curate the content where they know customers are falling off in their journey.”

Marketing AI 96

Marketing AI Merchandising Enterprise Management Long Tail Marketing 96

QuanticMind

MARCH 22, 2019

This issue is magnified if the account was already struggling to spend the budget it had been allocated in the first place. In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. The first step to increasing campaign spend is to expand your keyword focus.

SEM 40

SEM Spending Budget Programs Tips 40

illumin

MARCH 26, 2024

With this understanding, they can tailor their approach to the audience that matters most and reduce wasted ad spend. Use long-tail keywords for more effective targeting and to save ad spend Use local keywords like city and neighborhood names to target customers in a specific region.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.” These do much more for a writer than generate clicks.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Marketing Insider Group

NOVEMBER 22, 2021

Re-optimize with long tail keywords to drive organic traffic. Content marketers spend so much time working to understand their audiences with tactics like customer segmentation and user personas. Here are some ways you can optimize old posts to improve their performance: Add visual content like images and videos.

Analytics 260

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 260

Adobe Experience Cloud Blog

AUGUST 17, 2017

However, it is not advisable to spend too much time obsessing over keyword rankings. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords. By working out the long-tail keywords that can drive conversions and revenue, you can start to see real ROI from your SEO efforts.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. We dive into a thorough examination of what’s happening in the long tail of martech apps. We discuss AI, of course. But there’s more to the story.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. This is because you won’t have to spend time addressing customer issues or problems that might occur in the future. To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. You will have to spend more time and money on your SEO to rank for head keywords. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. You will have to spend more time and money on your SEO to rank for head keywords. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Finding your content is the first step, but you also want visitors to spend time on your site and engage.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Biznology

MAY 2, 2017

Instead of swinging for the fences and spending thousands to hundreds of thousands of dollars on only a handful of A-D-list celebrities with high Q-Scores, micro-influencer marketing is much more egalitarian. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Binary Demand

JUNE 10, 2024

Focusing on frequently used long-tail keywords can be a secret hack to lead generation. Given that people spend approximately seven hours online daily, with a significant portion dedicated to consuming content, capturing audience attention is challenging.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Biznology

OCTOBER 17, 2017

So we focus on reaching the long-tail. Instead of swinging for the fences and spending thousands to hundreds of thousands of dollars on only a handful of A-D-list celebrities with high Q-Scores, micro-influencer marketing is much more egalitarian. Now there’s micro-influencer marketing. All for value for value.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Privacy 110

Privacy Advertisements Advertising Tips 110

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. Incorporate short-tail keywords (furniture) and long-tail keywords (early American furniture) into your SEO editorial strategy.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Webbiquity

JULY 19, 2016

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Digilant

SEPTEMBER 25, 2023

have cut spending on nonessential goods like home decor and clothing over the past six months. However, a long-tail strategy will be essential to also capture those last-minute purchases made closer to the holidays. The National Retail Federation projects that retail sales will reach between $5.13 trillion and $5.23

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59