Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Google Trends.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

seo.co

FEBRUARY 10, 2020

Ahrefs conducted a study examining the average age of top-ranking pages, as an indication of how long it took to reach that rank. To do this, they pulled in 2 million random keywords and looked at data for the top 10 ranking search engine results pages (SERPs) for each of them. What does this tell us? months, or about 100 days.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Adobe Experience Cloud Blog

AUGUST 17, 2017

There are a number of factors that influence a user’s search engine results page (SERP). However, it is not advisable to spend too much time obsessing over keyword rankings. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords. Country: Location is a major factor.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Guest post by Max DesMarais. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases? These pages also serve as material that can rank in SERPs. Organic Traffic 101. Source: Google. Research is vital at this stage.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. You will have to spend more time and money on your SEO to rank for head keywords. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. You will have to spend more time and money on your SEO to rank for head keywords. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Animalz blog

MARCH 8, 2023

At a certain point, spending extra time and energy on an article will make no difference to the results it generates. Many SERPs are highly-contested. Basic information was long ago covered. You’ll notice this when: Targeting non-competitive SERPs. Targeting long-tail keywords.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Adobe Experience Cloud Blog

JANUARY 25, 2018

When people spend more time on a page and engage with the content rather than leaving immediately, Google ranks that page better. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Brightedge

JUNE 10, 2022

Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. Defending pages essentially consists of tracking top-performing content and remaining alert to any drops in SERPs.

SEO 111

SEO Research Enterprise Management Tools 111

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Spending money on paid ads without running efficient landing page tests could result in tons of wasted money and effort. Work together to achieve SERP domination. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

accelerate agency

NOVEMBER 3, 2020

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. You will have to spend more time and money on your SEO to rank for head keywords. It’s often easier and cheaper to rank for long tail keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Directive Agency

APRIL 15, 2022

You can see the individual queries that are triggering your site to show up in the SERPs. That will help you determine which you should spend more time optimizing for, and which to let slide. . Further Optimizing Pages with Long-Tail Keywords. We saw this above. . And we’re all about SaaS results through SEO. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Conductor

OCTOBER 28, 2019

Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. If you spend on paid search indefinitely, you’ll be operating at a loss. What are the cons of paid search?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. However, you don’t need to spend tons of time looking at every past piece of content to get an idea of what’s worth optimizing.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

DAGMAR Marketing

APRIL 15, 2022

percent of search terms on Google are long-tail keywords ( Backlinko ). 25 percent have worked with three or more providers ( Backlinko ) Businesses in the United States spend around $79 billion on SEO each year ( Statista ). How do SEO keywords improve your online visibility? How effective are backlinks? References.

Statistics 94

Statistics SEO POS Lead Scoring 94

Brightedge

JULY 26, 2022

US influencer marketing spend is forecasted to reach $4.14 Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. When searching for holiday decor, these product links became visible in the SERPs.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Valasys

JANUARY 23, 2023

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. These are some methods to maximize your monthly PPC spending. Get a daily spending plan in place first. Frequently asked questions 1.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

seo.co

DECEMBER 19, 2021

And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. Spend more time researching common questions in your industry, and write answers to them. Simple as that. Rich Answers (Ongoing).

Optimization 115

Optimization Keywords SERP SEO 115

Atomic Reach

MARCH 15, 2019

When people shop in stores, they can directly communicate with salespeople and explain what they need, how much they're willing to spend and other factors, such as their favorite colors. It's also smart to scroll down to the bottom of a SERP and see the short list of related search terms. Deploy AI to Make Product Recommendations.

Intent 105

Intent Top of Funnel Marketing AI Content 105

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Actionable takeaway: Spend a few extra minutes creating a video title, meta description, and thumbnail worthy of capturing both the key points of the video and your audience’s attention.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Method and Metric

NOVEMBER 6, 2020

So when the money he was spending was not coming back to him in the form of eCommerce revenue, he wasn’t pleased. SERP performance tracking. Rank well for these long-tail terms and footfall is bound to follow. Which was true. His understanding of SEO was that he would get more online sales from ranking better in Google.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

seo.co

FEBRUARY 22, 2021

What about spending a fortune on a present for someone who never even opens it, or working a full-time salaried job but never receiving compensation? Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. You get the idea.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. Users will spend an average of 6 seconds above the fold on your post-click landing page.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). If your navigation links are sensibly organized, easy to find, and easy to use, your users are going to be more likely to enter the inner pages of your website and spend more time-consuming information.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Valasys

AUGUST 3, 2023

Are you tired of spending countless hours on these essential but time-consuming activities, which could otherwise be invested in crafting winning marketing strategies? Ubersuggest: Features: Keyword research, long-tail keyword suggestions, competitor analysis, keyword difficulty score, and user-friendly interface.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. You spend all of your time trying to better their products and poach their customers. Your SEO competitors can come from anywhere and everywhere.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Parse.ly

JULY 29, 2021

Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. But instead of a guided tour curated by locals, the viewer could direct the person giving the tour (in real time) to spend time in areas the viewer preferred. They offered live video tours with locals.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53