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31 free social media templates that will elevate your workflows

Sprout Social

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 5. Get the template 17.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). I sampled leading marketing automation vendors for different sized companies. This left seven sites worth a closer look.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. LinkedIn vs. Facebook for B2B marketing. Some of our customers actually get lower CPLs on LinkedIn. Key differences.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. LinkedIn vs. Facebook for B2B marketing. Some of our customers actually get lower CPLs on LinkedIn. Key differences.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

I can attest to this statistic. The funnel diagram below is a sample of how a professional services firm might construct an inbound marketing funnel. . Finding the right audience and collecting a big enough sample takes time and effort. Will you be able to hit your target sample size? How will you interpret the results?

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). As David Greenberg, Sr. Then you check them out with your network.

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). As David Greenberg, Sr. Then you check them out with your network.