A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?
Convert
MARCH 28, 2022
Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?
Let's personalize your content