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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

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Using Meta-Analysis to A/B Test a New Layout or Theme Across Multiple Products or Websites

Convert

Merriam-Webster defines Meta-Analysis as: A quantitative statistical analysis of several separate but similar experiments or studies in order to test the pooled data for statistical significance. Wait for each test to accumulate the predetermined number of samples (as calculated in our pre-test analysis) for the chosen MDE.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

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Start Page Posts: Get the Reach you Deserve

Buffer

Specifically we looked for a statistically accurate sample of tweets published between July 15th, 2022 to August 16th, 2022 that either contained a link, or contained the phrase “link in bio.” Here’s what we found: Tweets with a link achieve 7.2%

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The Six Best Google+ Marketing Tools

Webbiquity

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. The easiest way to see Google+ in numbers.

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