Marketing Insider Group

NOVEMBER 30, 2022

Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. LinkedIn: The World’s Networking Rolodex, at Your Fingertips. Using LinkedIn Prospecting Tools – these tools offer a laser-focused approach to targeting. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

DECEMBER 19, 2023

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. We regret any confusion and we are committed to ensuring our marketing is clear and transparent.” Leading U.S. Early response.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels. There’s a caveat, though.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

JULY 19, 2022

Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. NPS (Net Promoter Score).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. To overcome the stigma with sponsored content, be transparent and deliver real value through educational or entertaining content. Don’t get too broad with your focus. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

MARCH 14, 2024

Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance). Whether it’s a blog or a LinkedIn post, you should respect your audience enough to give them something worth reading rather than posting for the sake of posting. This type of uncertainty isn’t just a B2C problem.

Marketing AI 126

Marketing AI Work Management Marketing Management B2B Thought Leadership 126

Oktopost

JANUARY 14, 2024

To make collaboration easier, with Oktopost’s new Notes options, a social media manager can now create a post to share, let’s say on LinkedIn, add the message copy, schedule the post out onto the calendar and then mention their colleague responsible for the image or video to add it to the post.

Transparency 62

Transparency Social Media Work Management Efficiency 62

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. In this article, we’ll show how businesses can foster trust and transparency through behind-the-scenes content. In the video below, we share candid moments from our social team to promote a new Unread episode.

Campaigns 91

Campaigns Work Management Content Transparency 91

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

AUGUST 22, 2019

According to one study , 9 out of 10 customers will turn away from a brand that does not maintain transparency. Transparent marketing tactics are essential to attracting and engaging loyal customers. For instance, create a loyalty program and promote it on social media. Humanize Your Brand.

Marketing & Strategy 246

Marketing & Strategy Marketing Strategy Loyalty Churn Rate 246

Martech

NOVEMBER 15, 2023

LinkedIn posts. This leader’s transparency about handling issues like data security further cements her company’s credibility and shows they value customers. Video content that simplifies complex industry practices, like a tutorial series. Interviews and podcasts. Contrarian viewpoints.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClickZ

MAY 25, 2023

By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels. To address these concerns, we need to be transparent about the use of AI in the digital experiences we create, and explain how the technology is being used to benefit our users.

Marketing AI 122

Marketing AI Branding Brand Identity Ethics 122

Oktopost

SEPTEMBER 13, 2022

Social media can provide a level of transparency to an industry that is often perceived as opaque. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Be transparent: Be open and honest with your audience. Pros: Great for relationship building and networking.

Social Media 84

Social Media Work Management Marketing Management Service 84

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Instagram is a relatively new social media marketing channel for B2B promotion.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Some SaaS companies simply have them for people to ask questions and then promote new product developments.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Biznology

SEPTEMBER 5, 2013

Facebook, LinkedIn and internal knowledge management platforms changed this paradigm. In a world where transparency is the norm, does our desire to fit in or t0 be easily classified restrict our choices? In a world where transparency is the norm, does our desire to fit in or t0 be easily classified restrict our choices?

Social Media 80

Social Media Linkedin Personalization Branding 80

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. Make Sure Content is Educational and Informative Striking a delicate balance between promotional and informative content is paramount.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Adobe Experience Cloud Blog

DECEMBER 14, 2016

Self-Promotion is Self-Preservation. That’s where self-promotion comes in. Attitudes towards self-promotion have changed in recent years, as people have come to recognize that it’s a self-preservation strategy. Unfortunately, an article published on Forbes, “ Why Is Self-Promotion So Hard For Women?

Promotion 48

Promotion Peer-to-peer Marketo Ideal Customer Profiles 48

Valasys

MARCH 20, 2023

LinkedIn is one popular platform for professional networking and job search. You can create a company page on LinkedIn and post job openings. You can also use LinkedIn’s job posting feature to target candidates with specific qualifications. Be Transparent. Use Social Media for Job Advertisements.

Process 52

Process Allocation Effectiveness Budget Programs 52

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Retailers like Walmart and Target held promotion events alongside Amazon Prime Day, with their events spanning seven and four days, respectively.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Find Your Niche. Set Competitive Pricing. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

JUNE 19, 2022

Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, it’s important to take a look at your internal policies. Katie Burke, Hubspot ’s Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. Do: Act with transparency.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

EveryoneSocial

JUNE 9, 2023

Employee advocacy is the practice of empowering employees to represent and promote their company’s values, mission, and brand on social media and other digital channels. Employee advocacy has become increasingly important for B2B companies lately, especially with the rise of social media and, in particular, LinkedIn.

Paid Search Agency 52

Paid Search Agency Companies B2B Peer-to-peer 52

Marketing Insider Group

MAY 12, 2020

Sharing blog posts with followers on LinkedIn, Facebook and Twitter. For them, content marketing is all about: Telling stories, sharing experiences, and being more transparent. Focusing less on product promotion, and more on helping people. Keeping a consistent weekly publishing schedule. Instead, they focus on providing value.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. Influencer Marketing Influencer marketing yields a much higher ROI than other forms of promoted content.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. The marketing part happens when these individuals leverage their influence and reach to promote the brand’s products or services. Marketers understand that people trust the words of influencers rather than their own.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

ClearVoice

MARCH 31, 2021

Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. January 2021 — LinkedIn launches Marketing Labs for its advertisers. Social media updates for Reddit.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Pam Didner

JUNE 2, 2022

Marketing can do what they can to promote new products. Marketing can do everything to promote your products, but ultimately, the sign-on and self onboarding steps need to live up to marketing’s promotions for all that work to mean something. Be transparent about campaign results, including the good, the bad, and the ugly.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Hubspot

JUNE 8, 2021

Asking for a raise or promotion can be scary, especially when your company is going through shifts related to world events. When diving into the industries that saw the least raise or promotion requests, marketing was at the top of the list. When You Should Ask for a Raise or Promotion. Image Source. About 54.5%

Planning 92

Planning Research Work Management Paid Search Agency 92

Top Rank Marketing

AUGUST 17, 2023

The ‘Barbie’ movie explores themes such as overcoming stereotypes, breaking down barriers, and promoting inclusivity. As a bonus, she’s transparent about her journey, success, failures, and lessons learned from them, making her relatable and authentic. LinkedIn is a TopRank Marketing client.

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

Onalytica B2B

NOVEMBER 12, 2018

The concept of putting employees in the limelight and humanizing the brand to build trust and transparency is equally necessary and applicable in the context of B2C, B2B, Charities and Membership Associations. Employees are creating more video content on LinkedIn talking about industry topics as thought leaders in their own right.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120