In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. Promote your Blog content with a Blog RSS Feed – this is [.]. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. MORE >>

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” ” Here’s one of the primary reasons we received this distinction: Our vigilance in keeping self-promoters and spammers out of discussions. thought,  in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos. Social Media LinkedIn social media marketing MORE >>

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention. Here are two new offerings LinkedIn introduced in the last quarter that seem to have slipped under the radar of most B2B marketers. Use Your SlideShare Content in LinkedIn Ads. MORE >>

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Content from past events is your best promotion for future events. MORE >>

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>