Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Adding qualification questions to your form is going to reduce campaign response rates, but pays off in efficient lead handling. Include LinkedIn as part of the mix.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9%

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

SEPTEMBER 5, 2013

Facebook, LinkedIn and internal knowledge management platforms changed this paradigm. LinkedIn thinks I do. While I can write what I want in my headline, my LinkedIn profile allows me only one industry descriptor. LinkedIn, are you listening? In some ways, this openness was very freeing. The answer is yes.

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. But this includes a cc addressed to other internal influencers, who have been identified by LinkedIn research.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. Beef up your LinkedIn skills. LinkedIn is a treasure trove. And if you have any that I’ve missed, please chime in.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

NOVEMBER 2, 2020

Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. that are meant to drive net new leads and nurture them to close. This is a mistake. What’s that? Where can readers learn more about this?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

NOVEMBER 11, 2021

It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

AUGUST 30, 2017

I find that starting the post with a lead-in like “I received this question and wanted to share my response” is an effective way to structure the post. Why not make your LinkedIn or Quora comments do double-duty? Leveraging this technique is simple. Tip #3: Interview an SME and upload the transcript. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Like this post?

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

JULY 28, 2021

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

JANUARY 26, 2022

According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. They learned how to lead with an inclusive mindset and how to inspire by committing to change. Investing in human capital development is essential for attracting and retaining talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

APRIL 28, 2017

Plus, his podcasts drove leads and led to more opportunities. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?). We found his ONE thing. And in this case, it wasn’t blogging.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” This can lead us to be afraid to engage in difficult or risky conversations. That’s not leading, that’s following. Be well, stay well, lead on.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

DECEMBER 2, 2019

B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. As messaging app usage soars, leading providers Facebook Messenger and WhatsApp offer business solutions. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

AUGUST 23, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. A lead is an unqualified potential client.

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Biznology

FEBRUARY 20, 2019

This evolution may be leading to the end of the one-note communicator. Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn. The wide swath of employers is looking for communicators who continuously want to learn.”.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JUNE 14, 2017

And that leads to a lot of marketers getting mediocre results. LinkedIn requires strong writing. That differs from direct mail, for example, where the investment you make in developing and, especially, printing your marketing materials, means folks may be more likely to be more thoughtful in their approach.

Advertising Channels 143

Advertising Channels ROI Resources Linkedin 143

Biznology

AUGUST 21, 2017

Your competitive strategy could be to add people-first exponential growth publishing, and ride it to industry leadership—then scale it to lead the world. Who leads the race to eat the future? Today’s business scale is billion-user platforms: lead the world or go home. Put on your ten-league boots. It’s stomping time.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

MARCH 27, 2017

If you asked me five years ago where I saw myself, I certainly would not have said leading social media in the healthcare industry. We are working to build a team-like experience for this larger group of people leading social media work around the world for QuintilesIMS. Communication to executives. Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MAY 19, 2015

LinkedInners : Apparently LinkedIn is a thing. Don’t lead with links, lead with valuable content. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. I think you should start with Medium and Linkedin.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

MARCH 27, 2013

However, LinkedIn has been one of the biggest helpers not only to me – but to Page One Power as well. I started my LinkedIn profile after I graduated to potentially help me find a job. To my knowledge, this is the first account of one of us on the floor getting contacted directly and generating a potential lead.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

APRIL 28, 2020

The leads you’d typically get from hosting a conference or having a booth at someone else’s will have to come from somewhere else. You could lose business, see fewer leads, and close fewer deals. You could lose opportunities, subscriptions, leads, and business. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

JULY 31, 2019

Email marketing is one of the oldest and yet most effective ways to increase brand awareness and nurture leads. Creating top-notch content is also important, as it lets you position yourself as a leading industry name. Second, use LinkedIn. In addition to LinkedIn, there are many job posting sites that may help you get noticed.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

OCTOBER 29, 2014

The first human interaction with these researchers is likely to be over the phone, in a lead development role. Very similarly to the traditional field sales model: by providing qualified leads, lead qualification and nurturing programs, sales materials, opportunities for sales contact–like webinars, events and online communities.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. What you want to do is get out of the hype, get real, and get results.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

APRIL 18, 2014

.” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most leads. Content Marketing analytics Content marketing linkedin marketing Measurement social media'

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

JANUARY 17, 2017

My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. We’re bringing in engagement, which we hope will lead to more participation with the institution.

Social Media 80

Social Media Media Curation Education 80

Biznology

DECEMBER 3, 2015

For advertising, use social media like Facebook and LinkedIn. Streamline your lead gen. This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Broaden your communications media channels. Millennials prefer mobile text and IM networks like WhatsApp for direct messages.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. LinkedIn has quickly become ‘THE’ way that we’ve been getting the word out on new offerings or our advice for brands in a way they love to consume it,” she said.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Biznology

DECEMBER 9, 2016

You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? How’s your customer outreach? We hear a lot about customer engagement and outreach these days.

Outreach 80

Outreach Trade Show Tips Guidelines 80