The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. The conversion rate (of visitors to leads) increased by 20-50%, from an average of 1.5% to somewhere in the range of 1.8-2.25%. lead collection straight into a CRM application) wisely; this is a major cost driver. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). All groups benefited from the effort, however.
Fishing for B2B leads? Choose the right bait.
OCTOBER 22, 2008
The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." They are great for collecting a large quantity of names, but often few actual sales leads.
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I suspect the folks at ITToolbox would disagree.) On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
The process is quick and easy and leads to terrific a terrific ROI for our customers. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc. JumpTech), the creator of Nabbit and Nabbit Ads.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
The 4 C's of Social Media
MARCH 4, 2009
Finally, sharing content with those interested in the topic leads to conversations. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads. It will also require generating scale quickly.
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
Looking for engaging content from leading sales and marketing experts? WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and)
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
How (and Why) to Do Lead Nurturing Right
AUGUST 4, 2009
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.
Marketo Releases Marketo Lead Management 3.0
MARCH 3, 2009
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. tags: marketing automation software, Marketo Lead Management 3.0, software suite.
The Case of the Missing Leads: An SEM Mystery
DECEMBER 29, 2008
Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. I've got to watch my figure." Mind if I don't smoke?" Government stuff, on AdWords.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.
New White Paper on B2B Lead Nurturing
FEBRUARY 8, 2008
Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages.
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
Part 1 of this review of MarketingSherpa's just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become critical components of any successful B2B lead generation strategy, and why B2B companies should consider hiring an integrated marketing-PR-online agency to help with these programs.
What Works Now in B2B Lead Generation, Part 1
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort. Social media also plays an important role here, and the report provides some tips in this area.
New B2B Lead Generation Report from RainToday
OCTOBER 1, 2007
The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Withoutâ€”From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?' To answer this question, we asked 10 experts in B2B lead generation."
Content Methodology: A Best Practices Report
industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.
Optimizing B2B Lead Generation through White Papers
AUGUST 27, 2007
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates? Keep your search marketing program growing?
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
Lack of a strategy is one factor leading to high abandonment on Twitter; you'll never achieve your goals if you haven't defined what they are. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections.
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
Top Marketing Budget Priorities for 2010
NOVEMBER 2, 2009
According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the best ROI of any marketing tactic.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). practices, blogs and more.
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Audience.
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process.
B2B Marketing Trends for 2016
distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.
A Better Way to Launch New Products - Rolling Thunder
SEPTEMBER 23, 2009
Revenues are slower ramping than we expected, the sales force cries for qualified leads – and the excitement of the launch day fades to a distant memory. Don't rely on press releases to drive leads. But relationships, not announcements, ultimately lead to sales. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar?
Social Media, Email and Search: The "Elite Trio" of Online Marketing?
SEPTEMBER 2, 2009
Search is for lead generation, or more accurately, name generation. It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !)
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks!
Staffing and Launching Your Content Marketing Program
These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
64 B2B Marketing Tools and Resources by Modern B2B Marketing In one of the most underrated posts of last year, Jon Miller provides links to more than 60 tools and information resources including blog posts, white papers, analyst reports, webcasts, podcasts, ebooks and articles on topics ranging from lead scoring and nurturing to marketing ROI and social media tools.