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Clara Dargy Joins the ER Marketing Team

Navigate the Channel

ER Marketing’s account team has expanded with the hiring of Clara Dargy as an account executive. Dargy joins the team with agency experience, where she previously served as a marketing coordinator and progressed into a project manager. We couldn’t be more excited to have Clara join the ER team! Kansas City, Mo. –

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Join the MarTech team: We’re hiring a managing editor

Martech

We’re looking for a new editor to join us in geeking out over modern marketing as we cover the exciting tactics, trends and technologies shaping the profession. As one of several authoritative journalists on the team, the Managing Editor also helps the Director of Events Content to create agendas for the MarTech Conference.

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Susy Lee Joins the Meerkat Marketing Team

Meerkat Marketing

We are proud to announce that Susy Lee has joined our team in the role of President. I couldn’t be more excited to join Meerkat and work alongside an incredible marketing leader like Kyle, who founded our company with the intention of helping local businesses thrive and grow. So, without further ado, here it is!

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Sales Futurist and Former Principal Analyst at Forrester Joins the Outreach Team!

Outreach

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. Three to four years ago, I predicted that B2B sales roles and methods were headed for transformational change.

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently. Different types of teams, their styles, and how to foster their growth.

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We are Beyond Excited at LeadsRx to Have Joined the Unbounce Team

LeadsRX

The LeadsRx team is proud and excited to now be an Unbounce company. This predictive analytics approach is something our team has been working on for some time, so this is just what we needed. The acquisition officially closed at the end of December 2021. campaigns that are more relevant to your audience – right from the get-go.

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. A Serviceblazer is a team builder, problem solver, and customer advocate. Table of contents What is a Serviceblazer?

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Join Edina Murphy and Heidi Cerenzia of the Wrike team, in this panel discussion on how EQ is here to stay.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. This is not accomplished by creating more content or sending more communication.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

On the other side of the coin, some teams still crave the social, in-person dynamic of work. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between. What managers can do to enable their teams. And much more!

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

As project managers, it is our job to take these initiatives and execute them effectively within our teams. Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization.