How Acura drives awareness with a new hit web series
Martech
AUGUST 8, 2023
Assembling a customized web series to attract a new audience The Acura marketing team all shared a personal interest in Japanese-style anime films. We’re a Japanese brand and we’re a performance brand,” said Humphrey. “We Out-of-home was another big extension for the campaign,” said Humphrey. Image: Acura.
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