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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. This is a key reason images and videos are especially impactful on social media. percent of total internet advertising revenues.

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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. Just make sure the URL is easy to remember and type in after the episode is over.

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The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website. This metric is especially important because many people discover new brands by using social media, seeing ads, or by directly typing in keywords on Google that relate to your specific brand or product.

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How to Grow Your Audience With Google Search and Discover

RebelMouse

Editors can update the URL, meta description, and so on to optimize around those keywords. At RebelMouse, we have a field in our publishing interface called Social Headline (og:headline) that is used on Google Discover, so we emphasize its importance to our clients and how it’s so easy to update.

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How to Improve Your Social Signals for SEO

Stevens & Tate

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. What are Social Signals?

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99 Amazing Social Media Statistics and Facts

Brandwatch Marketing

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. Social media statistics For context, as of April 2018, total worldwide population is 7.6

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5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. This means any time you post on social media, email subscribers, or connect with your audience in any way during your campaign, you should include a link to your landing page. Having a landing page isn’t enough, though.