Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). What is the real unique benefit your social platform brings to your organization that you didn’t have before it? Intranet / Web Content Management Systems: it mimics the Internet as we were introduced to it almost 20 years ago. Previous entries in this series: 1.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

seo.co

JUNE 16, 2021

You don’t have to spend much time on the Internet to learn that not everyone who claims to be an expert on a given topic actually is. Search the Internet for mentions of your brand, services, or products. Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. At the highest level, SERP features can be split into two categories : organic results and paid results. CTR , leaving the first organic result to drop to a 19.6%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

MARCH 28, 2014

(Photo credit: Wikipedia). Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian'

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. The Internet police state was patrolling in full force. Then smartphones came along and companies lost complete control over their employees Internet behavior.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Animalz blog

JANUARY 23, 2023

Here’s why and how you should integrate AI writing tools into your content marketing. Humans can’t read the entirety of Wikipedia. How to Use AI in Content Marketing Effectively Here’s what we’ve learned in our experimentation with this blend of generative AI and human, this content cyborg, and how you can make it work for you.

Tools 125

Tools Content Marketing Content Work Management 125

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. Things should be going very well.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

B2B Marketing Traction

APRIL 5, 2013

She took a picture of the men and tweeted it to the conference organizers asking them to do something. But the place for addressing “wrongs,” especially if they are perceived, is not on the Internet for all to see. She has helped many individuals, companies and organizations launch their social media presence successfully.

Social Media 100

Social Media Media Wikipedia Conference 100

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Plenty of people have explored what’s meant when people talk about content as it’s used in businesses and other organizations.

Content 107

Content PR Wikipedia Click Rate 107

Biznology

MARCH 3, 2014

Photo credit: Wikipedia. The president probably doesn’t even know what agile marketing is. This kind of agile, data-driven approach is exactly what more and more organizations have been looking at the last few years. Way back in 2007, when I wrote the book, Do It Wrong Quickly , the term agile marketing did not exist.

Paid Search Agency 80

Paid Search Agency Wikipedia Internet Marketing Newsletter 80

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” With its Focus function, you can tell Perplexity to search across the entire internet or in specific areas only. Please research the topic and important sub-topics and organize relevant resources in a MECE list.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Biznology

OCTOBER 16, 2013

Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). How It Drives Organic Traffic.

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

DECEMBER 20, 2013

(Photo credit: Wikipedia). Internet Marketing Organic Search Search Marketing Slider Anchor text Backlink Google link building Search engine optimization SEO link building SEO link portfolio' Much like the SEO industry as a whole, strategies for anchor text are always changing.

Long Tail Marketing 80

Long Tail Marketing SERP Link Building Wikipedia 80

Biznology

MARCH 5, 2012

Image via Wikipedia. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo!

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

JUNE 8, 2018

But a lot of marketers I talk to are skeptical about how to do it. In the book I said you should be the Wikipedia of your most important topics. This was not a popular statement among marketers, who want to tell stories and preach brand value. This is why many marketers are skeptical of the way SEO is practiced today.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. With no advertising, we weren’t there yet.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #2: Internet of Things.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #2: Internet of Things.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If What website strategies should you pursue for business marketing? The perennial number one goal of just about every business marketer is generating sales leads. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

OCTOBER 25, 2010

Image via Wikipedia. I am always brilliant, thoroughly professional, and modest to a fault, but the way the Webinar is organized means a lot for the participants. Frequently, I'm asked to present to a group, but the organizers of the event don't know who will attend and what they already know and need to know.

Webinar Metrics 80

Webinar Metrics Wikipedia Internet Marketing Template 80

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Within many organizations, knowledge is still the privilege of a few. Outside our workplace, we became accustomed to easy access to information.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Within many organizations, knowledge is still the privilege of a few. Outside our workplace, we became accustomed to easy access to information.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. If there are holes in the market–a vacuum–then filling that need will result in amazing success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Outreach

MAY 4, 2018

When I first started working with the platform, my thought was that it was a great way to organize and structure what my BDR team was doing daily. The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. I wish I was a little bit taller. I wish I was a baller.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Biznology

JUNE 27, 2011

Image via Wikipedia. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. And they can, but they might not know how to set the policies for their organization. They might not know the four steps every organization should take to succeed in social media.

Social Media 80

Social Media Media Wikipedia Youtube 80

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). You, and many of the early adopters in your organization, may think that the need for a social platform is so obvious that you don’t need explanations. However, each organization is different, and you’ll need to augment that basic reporting framework with your own. Are metrics important?

Business 80

Business Wikipedia Communities Internet Marketing 80

Tony Zambito

MAY 11, 2011

Image via Wikipedia. If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill.    This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Hubspot

MAY 15, 2017

Account-based marketing or inbound marketing? With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. What Is Account-Based Marketing? Are Inbound Marketing and Account-Based Marketing Antithetical?

Account Based Marketing 74

Account Based Marketing Inbound Marketing Planning ABM 74

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. At one point, I thought I had struck on a blog post asserting the organization’s leader is an inept boob.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40