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Caveat Emptor, if you’re using social media

Wondering Out Loud

A friend of a friend asked me if I knew anything about a particular social media organization. Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. At one point, I thought I had struck on a blog post asserting the organization’s leader is an inept boob.

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Social software adoption: Riding the hype curve

Biznology

Understanding how this process works at different levels and aligning your decisions to that can be instrumental in having a successful roll-out at your organization. The second perspective is that from your own organization. ″ years. Porter reminded us long ago that “The essence of strategy is choosing what not to do.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

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Weinberger Wisdom

Paul Gillin

They’ve been cleaned up and expanded for clarity: The Web has always been social. The only difference with Web 2.0 The page-centered Web paradigm has yielded to a people-centered one. The Internet sends messages but it isn’t fixed. Telephones are interruptive; the Internet is distractive.

Web 2.0 50
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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. It’s a way for organizations to further their role as a resource to their audience.

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. WebMarketCentral now includes a more complete guide with links to related web marketing strategies.